While AI has been around for quite some years, it was not supposed to venture into creative things like writing. After all, how a machine could write like a human?
But this year has witnessed the emergence of many AI content-generating tools such as ChatGPT and Jasper which have revolutionized content marketing.
The fact is that today’s AI tools are capable of generating all kinds of marketing content. Whether it’s product descriptions, blog posts, social media captions, or even full-on articles, AI is churning it out at lightning speed.
This way, it saves you a lot of time and hassles.
Best part?
AI-generated content has become so “human” that most people can’t even tell the difference.
As a marketer, you need to know the types of content AI excels at creating so you can determine if and when to use it for your own campaigns.
Let’s see how AI can take a lot off your plate.
Blog Posts
AI can generate blog posts on just about any topic these days.
This is because these systems are trained on millions of articles, blog posts, and web pages to understand language, topics, and the elements of good writing. They can then generate new posts from scratch or rewrite and improve existing posts.
The benefits of AI-generated blog posts are huge. For one, they save you a ton of time. Rather than spending hours crafting posts yourself, you can have AI generate a draft for you to review and tweak as needed. AI posts are also optimized for search engines, using related keywords and phrases throughout to help improve your rankings.
AI-generated blog posts do have some downsides to consider, though. They may lack personality or seem generic since they weren’t crafted by a human. The quality can also vary, and the posts may need significant editing. It’s a good idea to always review AI-generated content before publishing to ensure high quality and accuracy, and that the content aligns with your brand voice.
Therefore, it is highly recommended to proofread the AI-generated content.
Social Media Content
AI can generate social media content tailored to your brand and target audience.
Just input some details about your brand, target audience, and content calendar and the AI will generate suggested posts, captions, and hashtags to schedule. This saves you time so you can focus on engaging with your followers.
Again, the key is finding the right balance between human creativity and AI-powered automation.
Email Newsletters
AI can analyze your subscribers’ online behaviour and survey responses to determine their interests and preferences. It then generates customized email newsletters with content tailored to each recipient. So people receive emails filled only with subjects they care about, making them more likely to open and engage with your messages.
AI tools can dynamically generate content for your newsletters using algorithms and natural language generation. This means the content in each email can be different but still coherent and compelling. AI may pull in trending industry topics, recent company updates, popular blog posts, or other fresh material to create a unique newsletter for each subscriber.
Product Descriptions
As an e-commerce business, writing unique product descriptions for every item in your catalogue can be extremely time-consuming. AI tools can generate basic descriptions for you, allowing you to then customize them as needed.
AI analyses your product catalogue and website content to determine the key attributes, features, and benefits of each product. It then combines these with product specs and details to create initial draft descriptions. These machine-generated product summaries save you hours of work. You can then quickly review and edit the AI’s drafts to ensure consistent and compelling messaging.
Some AI services go beyond just generating text and can also recommend images to use in the product description from your product photo library or stock photo services. They analyze factors like product type, style, colour, and more to suggest relevant and eye-catching images.
Landing Pages
With the help of AI tools, you can generate custom landing pages for your marketing campaigns based on your goals and audience.
Some AI tools can even generate the layout, images, copy, and other elements to create an attractive landing page.
Images
AI can generate all types of visual media for your marketing campaigns.
Stock Photos:
AI tools can generate libraries of generic stock photos in any style, subject or theme you want. This saves you money and time searching stock photo sites.
Product Photos:
For e-commerce stores, AI can generate professional product photos using 3D modelling and image generation. Provide a few photos of your product and the AI generates hundreds more in different styles, angles and settings.
Infographics:
Using the data you provide, AI design tools automatically generate customized infographics, charts, graphs and other data visualizations. This makes it easy to visualize statistics and share key insights with your audience.
Illustrations:
AI can generate libraries of stylized illustrations, icons, characters and other graphics in your brand’s visual style. These can be used on your website, in ads, social media posts and more.
Image Enhancements:
AI tools can increase resolution, sharpen details, reduce noise, adjustcolour and lighting, and more. This helps make images suitable for print or high-resolution displays.
By generating a variety of images for your marketing and advertising needs, AI takes a huge workload off your creative team so they can focus on higher-level tasks. The AI systems get better over time by learning your preferences and styles. Before you know it, AI could become your co-creative director! But don’t worry, human creative jobs are safe – AI is just here to help.
Whitepapers:
With their advanced natural language processing capabilities and access to vast amounts of data, AI tools can analyze and synthesize information from diverse sources to craft comprehensive and well-structured whitepapers.
These tools can generate content that is coherent, informative, and tailored to specific industries or subjects.
By leveraging AI technology, businesses and researchers can expedite the whitepaper creation process, saving time and resources while ensuring high-quality outputs that meet the demands of their target audience.
The emergence of AI tools for whitepaper creation marks a significant advancement in content generation and demonstrates the immense potential of artificial intelligence in shaping various aspects of our professional lives.
Ebook:
You can also use AI to generate engaging and comprehensive ebooks on a wide range of topics. These tools can analyze and synthesize information from diverse sources, ensuring that the content is well-researched and accurate.
Additionally, AI tools can assist in structuring the ebook, organizing chapters, and generating a table of contents, streamlining the overall writing process.
By harnessing the power of AI, authors and publishers can expedite the ebook creation process, freeing up valuable time and resources.
The Conclusion
Whether it’s personalized product descriptions, optimized blog posts, eBooks, whitepapers or data-driven social media campaigns, AI is transforming content creation. The future is bright for marketers looking to boost productivity, gain valuable insights, and better engage their audiences. There are many AI tools to get started with.
While AI may not replace human creativity just yet, it’s becoming an indispensable tool for forward-thinking brands.
Time to hop on the AI train – your competitors already have! The opportunities are endless if you open your mind to the possibilities. AI is here to stay, so why not use it to your advantage?
