Tag Archives: Facebook Advertising

Why You Need Digital Marketing for Your Business?

Digital marketing isn’t just popular – it’s essential to the success of your business. Studies show that businesses that use digital marketing see an average increase in revenue of 26%, compared to just 4% for those who don’t participate in any form of digital marketing. Digital marketing services are great because it offers you the ability to target potential customers based on demographics, location, interests and much more. If you’re considering investing your time and money into online digital marketing, here are the top five benefits of doing so!

1) Helps you reach new customers

Having online presence can help you to reach out new customers and grow your business. By investing in digital marketing, you will be able to find new customers and establish a lasting relationship with them. You’ll also see an increase in traffic on your website, which translates into more sales opportunities. Additionally, digital marketing is affordable and efficient so you won’t have to spend much time or money on it. The key is to choose the right marketing strategy that works best for your company’s needs. If you want to start today, invest in SEO services or PPC ads!

2) Gives your business exposure

Digital marketing is one of the best ways to get your business out there and expose it to new audiences. It’s not only an affordable option, but it’s also a highly effective one that can help you build your brand awareness and grow your customer base. If you’re looking for a way to improve your marketing campaign, digital marketing might be the way to go!  A few more benefits of this type of advertising are:

Each online platform offers unique benefits that could give your business an edge in the marketplace. From increased website traffic to improved search rankings, digital marketing has a lot to offer when it comes to giving you visibility and growing your customer base. Plus, as technology continues to change at lightning-fast speed, digital marketing allows businesses access to new opportunities as they emerge so they’ll always be ahead of their competition.

3) Increases sales revenue

Digital marketing is one of the most effective ways to increase sales revenue, as it allows you to reach new customers and engage with them in a way that was previously impossible. It also provides businesses with invaluable data about their customers, giving them the information they need to provide better customer service. Digital marketing has never been more affordable or accessible. Many small business owners are even turning to digital advertising as an alternative or supplement to traditional advertising methods like TV commercials and radio ads because it costs so much less than traditional media channels.

This is why so many companies are going digital!

4) Drives traffic to your website

Digital marketing is the use of digital technologies, such as social media and search engine optimization (SEO), to promote a product or service. When used effectively, digital marketing can drive traffic to your website and increase sales. More importantly, it provides new ways to reach out to customers that you wouldn’t have been able to do before. With increased access via smartphones, tablets and desktops alike, you can now market your business in ways that were not possible just 10 years ago.

5) Focuses on performance-based marketing

Marketing is important for the success of any business. It can be difficult, though, especially when you’re starting out with a small budget. Performance-based marketing offers a solution: by focusing on ROI and conversion rates, performance-based marketing can help you get your name out there without breaking the bank.

Improved visibility – As more people start using digital platforms to shop, connect and socialize online, it’s important that your company’s content is available where they are spending their time.

Increased conversion rates – When you have an audience of engaged users who interact with your content regularly, they are more likely to make purchases or sign up for services.

6) Goes beyond Time zone

Online marketing is not confined by time zones or region.

Digital marketing strategies can be applied asynchronously, so your target audience is not limited by location. To meet a potential customer or contact in person, you must be able to coordinate your schedules and travel, with all of the associated costs.

Sharing your views or guidance in any industry events, for instance, may be a potent method to establish your profile and is frequently worthwhile, but it also requires a lot of work and can seriously interrupt a day (or multiple days). However, giving a webinar to a comparable or huge audience might only take an hour out of your workday.

The Conclusion:

A variety of effective techniques are available through online marketing to expand your company’s clientele and reputation, and eventually, your company as a whole. You can build a potent lead-generating machine that propels your business toward higher profitability and success by fully utilising the benefits of internet marketing through technologies like content marketing, social media, email marketing, online video, and more.

A Guide to Facebook Advertising Campaign in Singapore

Make your Facebook Advertising campaign successful and worth your investment with these tried and tested tips.

Singapore has 4,500000 active Facebook users. It means that more than 77 percent of Singaporeans use Facebook.

Being a digital marketer, this presents a huge opportunity for you to get a great ROI on your Facebook Advertising.

That’s said, stiff competition and unpredictable user behavior may impact the success rate of your Facebook Advertising campaign. Dropping any kind of ad for any kind of people is like a shot in the dark. Remember, you invest your money and efforts in the creation of Facebook Advertising. Therefore, a strategic approach is required while planning your Facebook advertising. Only customer specific ads with attractive content get a click.

So, consider these things while planning a Facebook ad…

What makes a user click your ad? Where will they go or do after clicking your ad? Do your ads look appealing?

To make it easier, here we have come up with valuable points for you…

1. Do You Know Your Customers?

Imagine you are selling men’s shoes. But your ad appeals to everyone—including women and kids. If it doesn’t get in the front of the right audience (men), your campaign won’t be that successful.

It is just like the game of darts where you get huge score by hitting the bull’s eye. Likewise, you need to identify your target audience and reach to them. In short, aim to reach the right audience. Here’s how you can define the right target audience

  • Who is likely to buy your products?
  • What do they do?
  • Do they have a budget to buy your products?
  • What are their concerns and how your product can resolve them?
  • How your competitors take care of them?

Well, this is just a rough idea to identify your target audience. It will require a rigorous approach to identify and find the right people. Your ad will be created on the basis of inputs churned out from that research.

2. Be Careful with Your Call to Action:

This is a key part of your Facebook Advertising which convinces people to click. To make sure your CTA doesn’t fall flat, here are things to practice…

  • Keep CTA to the point as people have a short attention span. For example, “Find Cabs Near You” is crispier and attention grabber.
  • Talk about benefits, not product.
  • Ask a question. For example—– Do You Want to Boost Your Sales This Quarter?
  • Use negative words—For example—Google Plus is Dead. Now What?
  • Use phrases like Free, Snag, Grab, Start and Activate. Here you can find some more.

3. Track Your Campaign Progress:

How your ads are performing? Are you meeting your goals? This is why you should track your campaign results. Most successful ad campaigns are goal specific. For example, if the goal of your ad is to boost ROI, look at sales figures. If your motive is to promote your blog, look at blog traffic in terms of bounce rate, retained visitors, purchase and newsletter subscription. Facebook Ads Manager includes some of these metrics. Besides, you use Google Analytics reports for other statistics.

4. Know the Right Way to Conduct A/B Test:

In A/B test, two variants of the same thing are tested or experimented to find the better one. In Facebook A/B split test, there are many variables and factors that affect the success of the campaign. This can be overwhelming. Instead of taking all things at once, aim to focus on the key elements given below:

  • Ad Imagery
  • Target Audience
  • Ad Copy
  • Call to Actions

Create some variables of aforesaid elements to see which works better.

5. Work Over Your Landing Page:

The last thing you should worry about is your landing page. Despite having a successful Facebook advertising campaign, you may not get results with a poorly designed landing page. After all, it is the page where your audience land as soon as they click the ad. Make sure to optimize it by considering the checklists given below.

  • A landing page should be responsive for both mobiles and tablets. This is because 90% of Singaporeans access the Internet via a smartphone.
  • It must deliver what your ad promises.
  • It should load quickly.

Also Read: Why Businesses in Singapore Need Digital Marketing to Grow?

We hope that this guide will help you make your Facebook Advertising campaign more result oriented. Want to say something else? Please do it by commenting below.