Tag Archives: Ecommerce SEO

Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.

Broken link building is a link-building method that takes advantage of the many dead pages on the internet.

The process involves finding these pages and asking them to swap links with your working page. While some SEOs claim this method is less effective than other methods, it is still possible to find valuable dead links.

This blog will discuss why broken link building is viable for SEO. You can even hire professional SEO company to help you out resolving website issues and help you to rank on SERP.

Importance of Broken Links in SEO

Broken links can impact your brand’s reputation, user experience, and website ranking. In this article, we’ll discuss the impacts of broken links on these factors.

We’ll also examine why broken links are important and how to combat them. We’ll also look at how broken links can benefit your user experience.

Impact of broken links on user experience

Broken links can have a major impact on the user experience of your website. It’s estimated that 88% of online consumers will not return to a website with broken links.

Broken links are also detrimental to your online reputation. Broken links can occur after a redesign, when images and videos are removed, or when the URL of a page is changed.

Broken links detract from a user’s experience and should be fixed as soon as possible. It’s been said that 89% of consumers will shop with a competitor after experiencing a bad user experience, so it’s important to keep your first impression of your website as positive as possible.

Broken links will cause users to leave your site if you still need to find the information they were looking for.

Broken links are problematic for a user’s experience and harm your website’s reputation and ranking in search results.

Regardless of your industry, a broken link can affect your ranking on Google. While fixing a broken link may be relatively straightforward, finding a valid alternative may require more work.

Fortunately, several methods can be used to unburden a website of broken links. Initially, you can contact the site’s owners to determine what went wrong.

Alternatively, you can set up a 301 redirect to redirect a broken link to a working page on your website. Either way, fixing broken links is important to any website improvement.

Impact of broken links on website ranking

Broken links that are merely visually unpleasant are no fun for visitors, but they can also jeopardize the user experience on a website.

If users are still looking for information that they need, they may abandon the website and search for a competitor instead. Consequently, your competition will likely outrank you for search engine ranking.

To improve your website’s search engine rankings, fixing broken links is one of the most important steps. Using Google Search Console allows you to discover broken links and fix them.

However, external links may take longer to fix. Broken links can also cause your website to be penalized for being outdated or not updated regularly.

Broken links can be caused by several factors, including name changes, page deletions, and content deletions.

Fortunately, most broken links are easy to fix. Another reason to fix broken links is to alter your website’s URL. Many web admins need to understand the ramifications of this to change URLs fully.

Broken links hurt the user experience. They discourage users from clicking on your site and will lead them to look for alternative sources.

This means lost revenue and customers. In addition, broken links can also lead to a lower search engine ranking.

Conclusion

Broken links can be a gold mine for content marketers. They offer an opportunity to create relevant links that boost a website’s rankings.

Broken link building can be an exciting way to enhance your backlink portfolio by gaining backlinks from thematically appropriate pages that competitor sites have removed. This method also helps tidy up the web.

After all, nobody likes to click on dead links.

Ecommerce SEO, KVR Singapore, PPC, SEO, SMM

Why You Need Digital Marketing for Your Business?

October 21, 2022 Varun Sharma Leave a comment

Digital marketing isn’t just popular – it’s essential to the success of your business. Studies show that businesses that use digital marketing see an average increase in revenue of 26%, compared to just 4% for those who don’t participate in any form of digital marketing. Digital marketing services are great because it offers you the ability to target potential customers based on demographics, location, interests and much more. If you’re considering investing your time and money into online digital marketing, here are the top five benefits of doing so!

1) Helps you reach new customers

Having online presence can help you to reach out new customers and grow your business. By investing in digital marketing, you will be able to find new customers and establish a lasting relationship with them. You’ll also see an increase in traffic on your website, which translates into more sales opportunities. Additionally, digital marketing is affordable and efficient so you won’t have to spend much time or money on it. The key is to choose the right marketing strategy that works best for your company’s needs. If you want to start today, invest in SEO services or PPC ads!

2) Gives your business exposure

Digital marketing is one of the best ways to get your business out there and expose it to new audiences. It’s not only an affordable option, but it’s also a highly effective one that can help you build your brand awareness and grow your customer base. If you’re looking for a way to improve your marketing campaign, digital marketing might be the way to go! A few more benefits of this type of advertising are:

Each online platform offers unique benefits that could give your business an edge in the marketplace. From increased website traffic to improved search rankings, digital marketing has a lot to offer when it comes to giving you visibility and growing your customer base. Plus, as technology continues to change at lightning-fast speed, digital marketing allows businesses access to new opportunities as they emerge so they’ll always be ahead of their competition.

3) Increases sales revenue

Digital marketing is one of the most effective ways to increase sales revenue, as it allows you to reach new customers and engage with them in a way that was previously impossible. It also provides businesses with invaluable data about their customers, giving them the information they need to provide better customer service. Digital marketing has never been more affordable or accessible. Many small business owners are even turning to digital advertising as an alternative or supplement to traditional advertising methods like TV commercials and radio ads because it costs so much less than traditional media channels.

This is why so many companies are going digital!

4) Drives traffic to your website

Digital marketing is the use of digital technologies, such as social media and search engine optimization (SEO), to promote a product or service. When used effectively, digital marketing can drive traffic to your website and increase sales. More importantly, it provides new ways to reach out to customers that you wouldn’t have been able to do before. With increased access via smartphones, tablets and desktops alike, you can now market your business in ways that were not possible just 10 years ago.

5) Focuses on performance-based marketing

Marketing is important for the success of any business. It can be difficult, though, especially when you’re starting out with a small budget. Performance-based marketing offers a solution: by focusing on ROI and conversion rates, performance-based marketing can help you get your name out there without breaking the bank.

Improved visibility – As more people start using digital platforms to shop, connect and socialize online, it’s important that your company’s content is available where they are spending their time.

Increased conversion rates – When you have an audience of engaged users who interact with your content regularly, they are more likely to make purchases or sign up for services.

6) Goes beyond Time zone

Online marketing is not confined by time zones or region.

Digital marketing strategies can be applied asynchronously, so your target audience is not limited by location. To meet a potential customer or contact in person, you must be able to coordinate your schedules and travel, with all of the associated costs.

Sharing your views or guidance in any industry events, for instance, may be a potent method to establish your profile and is frequently worthwhile, but it also requires a lot of work and can seriously interrupt a day (or multiple days). However, giving a webinar to a comparable or huge audience might only take an hour out of your workday.

The Conclusion:

A variety of effective techniques are available through online marketing to expand your company’s clientele and reputation, and eventually, your company as a whole. You can build a potent lead-generating machine that propels your business toward higher profitability and success by fully utilising the benefits of internet marketing through technologies like content marketing, social media, email marketing, online video, and more.

Blog, Ecommerce SEO

Why Ecommerce SEO is As Beneficial as Other Online Marketing Methods

February 22, 2022 Varun Sharma Leave a comment

Any online store out there needs a high volume of quality traffic to succeed. This is generally achieved through various marketing and advertising methods such as paid social media ads, paid search engine ads, and social media marketing.

But SEO or Search Engine Optimization is often overlooked as an important part of any online business marketing strategy. This is generally because other methods ensure a more immediate source of traffic.

However, there are several advantages of SEO that make it equally valuable than other marketing and advertising methods.

In this blog, we will walk through the key benefits of investing time and resources in Ecommerce SEO for your online store.

POSITIONING YOUR STORE IN SEARCH ENGINES

A good SEO strategy for e-commerce guarantees that the online store or specific products are positioned organically in the first places of Google, Bing or Yahoo!

To do this, you must previously select the appropriate keywords, which will optimize each of the categories, content and pages of the online store.

To achieve the established positioning objectives, it must be perfectly optimized, since only in this way can it be positioned within the search engines and it will be able to stand out from those online stores that are not.

Search engine optimization guarantees greater profitability than any other digital marketing and advertising strategy, so you can keep your store in the first search results for a certain time.

SEO is a cost-effective alternative to PPC

Although PPC advertising can be a successful way to build brand awareness, it can be quite expensive in the long run.

The fact is, while many online stores think advertising is a great way to drive sales, depending on the industry and level of competition, PPC can lead to a relatively high cost per acquisition, reducing ROI.

Plus, part of the problem with PPC advertising is that it requires constant investment. Again, in the long run, this tactic can be quite expensive.

However, e-commerce SEO is, in itself, a long-term strategy that helps sellers drive high-value traffic consistently, even if they stop investing. Don’t miss out on reading about 7 key factors for success in e-commerce.

Therefore, focusing on generating sales through e-commerce SEO allows online merchants to reduce their customer acquisition costs and increase their return on investment. Also, since e-commerce SEO aims to attract visitors who are already interested in a specific product, it has a higher chance of converting.

Another benefit of using SEO as a PPC alternative is that if retailers are successful in their efforts, they are likely to achieve relatively high rankings for the target keywords and phrases, eliminating the need to bid on those terms when shopping.

That said, while SEO is indeed a cost-effective alternative to PPC advertising, they don’t need to compete with each other. In fact, integrating PPC and SEO is often a powerful recipe for generating higher marketing ROI.

Increasing Your Brand Visibility:

Imagine that instead of your online store, you had established a brick and mortar store. For some reason, you were not able to make the storefront attractive yet. How do potential customers know that your store exists? If you want them to visit your shop, you have to tell them that you do exist.

SEO addresses this issue for online stores. It lets your customers know that you are there, by taking your store higher in the ranking, making your online storefront more attractive. Being in the top results improve your brand visibility and awareness.

Generating Quality Traffic:

Keyword research is the heart and soul of SEO practices. Generally, this involves picking the keywords that are relevant to your online store. If you use those keywords successfully, chances are you can see high volumes of visitors who are actually looking to buy your products.

For example, your online store sells cycles.

Your targeted search term will be “buy cheap cycles” or more specifically “buy imported sports cycles” if you buy the ones.

This can increase the number of visitors to your online stores, and also help you find visitors who can buy your products. The more particular keywords you choose, the more relevant traffic you can generate for your store.

Using Product Photos to Boost Ranking:

Like any e-commerce site, you must have those attractive images of your products.

These products not only appeal to the customers but also boost your ranking. Optimizing these images are also a part of SEO. Generally, ALT TAG is used to add descriptions and keywords to the images of your website so that they can appear when someone uses similar search terms. For example, if someone types “blue fur jackets” in images and you have the same jackets equipped with alt tags, chances are your products can appear in the image results.

Gaining Competitive Edge:

So far, you must have read how SEO helps your e-commerce business improve your ranking, traffic and brand visibility. All these benefits help you beat your competition.

Check the competitions and find out suitable keywords that your competitors are using to drive traffic.

Here, SEO can be useful. If there are any set of most used keywords or phrases your competitors are ranking for, they can incorporate them into your pages. Besides, these keywords can be used to create content to attract your potential customers.

The Bottom Line:

SEO plays important role in the success of your online business.

By making the most of on-site optimization strategies, content marketing techniques, optimizing digital experiences for mobile devices, and implementing other tactics designed to elevate a brand in the SERPs, you can attract more visibility, leading to more sales.

If your business is ready to make its presence felt online and reaches its target audience through search engines, contact the e-commerce SEO specialists at KVR.

Our team of seasoned SEO professionals can help you identify the strengths and opportunities available to successfully propel your brand to a prosperous position in the SERPs.