Are you looking to increase your brand awareness and create a strong following of customers who can shop from you?
If so, make sure you have a business account on Instagram.
Once known as just another fun platform for uploading the filtered images of food, sunset, and getting in touch with family and friends, Instagram has become a great marketing platform over the years.
Over 25 million companies worldwide are already leveraging Instagram for business, and over 200 million users open at least one business profile every day.
As Facebook stresses more connecting people with near and dear ones, Instagram has become a new address for brands, where engagement is great, followers are loyal to vendors, and realistic business goals can be met.
And Instagram marketing becomes more essential if your business is based in Singapore.
Here are some Instagram business statistics to prove that…
- Singapore has 2.1 million Instagram users. It means that any brand can reach a target audience of up to 3 million people or 70% of the Singaporean population.
- Over 40% of Instagram users are aged between 25 and 34.
- Instagram is popular among Singaporean youth. There is over 20 per cent of female Instagram users aged 25 to 34 years. Good news for lifestyle and beauty products over Instagram!
- 4% of male Instagram users in Singapore are males.
These stats show that Instagram can get your business the front of your huge potential customers.
However, it is important to understand how Instagram marketing works and how to do it in the right way.
The next two points will explain all of this.
How Business Marketing on Instagram Works?
Instagram is an image-based platform, meaning that visuals are powerful content over here than everything else. Brands use high-quality visuals like images and videos to deliver a powerful marketing message. This way, they can appealingly showcase their products and services to their audience.
For example, a bakery business can upload attractive images of their cakes to encourage their audience to order them. A fashion store can showcase the images of their new collection appealingly. It is all about using powerful images to catch people’s attention, then redirect them to their website or eCommerce pages.
How to Reach and Engage Your Customers on Instagram?
Although Instagram can expose your brand to thousands of users, it is essential to imply the right strategies.
It doesn’t mean that you drop your images or video over there and expect results.
Like other social media marketing platforms, Instagram marketing requires a thoughtful approach.
It all takes you to identify your audience, create the right post, choose the right time, and use other ways to boost engagement.
The following points will help you understand these things.
How to Identify Your Target Audience on Instagram?
Target audiences are the people who are likely to buy from you. They are the core of your marketing campaign. Before you create any kind of content, you should ponder who’s going to see it.
As I have told you that most Instagram users in Singapore are youth aged between 20 and 34. This will give you an idea of what can work with them. The content will be entirely different for youth than those meant for the elderly.
For example, if you are a fashion brand, you like to showcase the trendy collection popular among youth. That’s basic info to get started, but you need to understand their concerns as well. For example, not all Singaporean youths might afford your fashion collection, as most of them are students. It also requires you to study the Instagram post of your competitors.
How to Choose the Right Colour Combinations for Insta Posts?
Given that visuals are everything on Instagram, working on the elements of your posts is also important. You can get started by choosing the right colour combination to make your posts more appealing, read, and understood. Above all, colours stir emotions.
For example, black stands for luxury; yellow represents joy, and blue is the trust colour. Also, choose the right background against the colour of your product and text. According to one study, the most popular colours that drive Instagram engagement are rose dawn, ethereal blue, ocean depths, and harvest gold.
Here are some tips for choosing the colours for your Instagram posts:
- Tech business can choose the blue shade that is the colour of peace and harmony.
- Yellow is the colour of joy and ideal for kids and beauty brands.
- Green colour shows freshness, stability and wealth, thereby being suitable for health brands and yoga teachers.
- Purple colour is associated with luxury, prestige and creative. It is suitable for luxury and high-end fashion brand.
But that doesn’t mean you blindly follow these colour rules for Instagram posts. It is just a way to create a psychological impact.
Visual Types That Work Best on Instagram
The content on Instagram has evolved a lot and goes beyond simply unloading the photo. Nowadays, brands are running a quiz, free giveaways and challenges to boost engagement. You have so many options to showcase your Instagram posts between Stories, posts and IGTV.
Here are some of Instagram post ideas you can try for your business:
- Tagging the products in images. For example, a clothing brand can tag the products like shoes and jeans tag in the image. These tags are visible as well as clickable.
- Moving images like GIFs and Boomerangs can boost engagement.
- Behind the scene images where you can show your employees in action. It also provides an inside look of your brand to the customers.
- Adding product teasers can also work.
- Posting live DIY videos. For example, you can show how to style jeans with a poncho.
- Adding fun stickers and other graphic elements can make your photos look amazing.
Can Giveaway Work on Instagram? Here’s What Our SMM Expert Has to Say
Giveaways are limited-time deals in which brand promise to give away a reward or product through contents or other activities. Can they work? How to make them work to boost engagement over Instagram?
Check out our Social Media Expert’s opinion on this.
Ever Thought of Using Instagram Stories for Marketing?
If you want to stay one step ahead in the engagement game, make the most of the Instagram Stories. Nearly 60% of users admitted that they have become more interested in a product or brand after seeing it in their Stories. There are 4 million brands using Stories for advertising. You can feature your products on Stories as well as create polls over there.
How to Create Bond with Your Instagram Followers?
Most successful brands over Instagram have one thing in common—they form an emotional bond with their followers. Creating a bond makes the audience feel closer and relate to your brand. Here’s how you can do it:
- Ask them to share their stories with you. You can publish their stories along with their images.
- Ask them to encourage others to tag your posts.
- Do charity and giveaways.
- Respond to their comments posts (if possible).
Why Work With Instagram Influencers?
Using influencers is a great way to boost your marketing over Instagram. An influencer is a person who can encourage their followers to buy someone because of his or her authority, position and relationship with them.
For example, Yoyo Cao is a top fashion influencer in Singapore with 406k followers. Imagine what happens if she recommends your clothing brand to her followers? However, you can work with the micro-influencers or influencers with 8k-10k followers if you can’t afford top influencers.
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Instagram Ads—Do You Really Need It?
You can try Instagram Ads if you want to double your exposure over Instagram. It takes your posts to the customers who are looking for the services or products you sell.
How to Use Instagram Reels for Business?
Modelled on TikTok, Instagram Reels are the latest addition for creating short videos. It can be a great way to showcase behind the scenes as you can make it funny and vibrant this way. Running a company stories on the Reels is also a good idea. It can be used to educate your audience. Whatever you do, Instagram Reels is a great marketing opportunity you should leverage.
What is the Best Time to Post on Instagram in Singapore?
From choosing the right post to opting for Instagram Ads and everything in between, you must have understood what can work for Instagram marketing.
Last but not least,—learn when to post on Instagram. The right time of posting does matter a lot. You want to make sure that most followers have seen your posts. That’s why you need to choose the right timing.
Generally, the best times to post on Instagram are usually lunchtime (12 am- 1 pm) and evening (5 pm-9 pm). This is because the majority of your target audience is free at this time. There is the highest engagement on Instagram on Wednesday at around 8 pm in Singapore.
But this not might always be a good time to post. You need to schedule the time according to the lifestyle of your audience. For example, if your brands target at parents, you can post around 2 pm or 7 pm as they are free from work. Insights and analytics can also be used.
But…Instagram Doesn’t Work for All Businesses.
Instagram is a visual platform where images and videos promote your business. The same thing is the reason why it might not suit all businesses.
For example, it might not work for serious corporate businesses like a law firm and metalwork. It is ideal for the businesses with “glam appeal” such as fashion, décor, designing, illustration and cooking. Otherwise, it is better to opt for other social media channels like LinkedIn and Facebook.
Case Study: How a Local Clothing Store Achieved Success with Instagram
Here is a case study of a local online clothing store that boosted its sales through Instagram. (Name is not given here due to the privacy issues)
This clothing store was opened in 2015 and deal in women outfit. However, stiff competition led to a massive drop in its sales. The store knew that they need some good marketing to reach the customers. They opted for Instagram marketing in 2019.
Here are some strategies used by them:
- Partnering with several Instagram influencers to promote their products
- Inviting users to post their content using the hashtags specific to their brand
- Running quizzes and puzzles.
- Posting images shot by professional photographers
- Opting for Instagram Ads
The Results:
- 42% increase in the number of people converted
- 17% lower cost per add-to-cart
- 50% Increase in New Followers
- 80% Increase in Brand Awareness
Hope these strategies will help you ace Instagram marketing. What do you think? Do you want to ask anything else? Or you don’t agree with these ideas? Drop your valuable comments below!
