Make your cleaning business stand out in a crowd by using these simple marketing tips.
Starting a cleaning business in a busy nation like Singapore is a great idea. This is because people usually don’t have time to do boring and time consuming chores. As an added bonus, you don’t need to spend heavily on the equipment and resources you require. You can provide cleaning services to both homes and offices.
However, it is quite challenging to find and retain customers due to the growing competition in this field. You need to take your services to more people. The answer lies in a solid marketing plan for your cleaning business.
1. Create a Business Plan:
First of all, create a business plan that clearly defines your target group, objectives and other important details. Here are some essential points to be covered by your business plan:
- Who will use your cleaning services? Home or office (or both)
- What are your services?
- How much employees do you need?
- Who is your competition?
- How much investment do you need?
This way, a business plan will give an idea about your business structure, clients and finances.
2. Be Active on Social Media Platforms:
Social media outlets like Facebook and Twitter are a great way to promote your cleaning business, as you can connect directly to your potential customers. Through these platforms, you can share information with your followers and provide them a way to approach you. By promoting your services over social media channels, you can also enhance your brand loyalty by dropping reviews; posting interesting content and responding to feedbacks. It will give regular updates about your business. When your followers require cleaning services, they are more likely to consider you.
3. Sell the Benefits, Not the Factual Details:
Tell the clients how your cleaning services can benefit them. Customer can determine what your services can do for them and why to choose them. On the basis of this, avoid giving factual details like…
- Experienced cleaning company
- Award winning services
- Committed staff
Instead, focus on the benefits being provided by your cleaning services as given below…
- Easy access
- 24/7
- Discounts on booking via mobile app
- Immediate cleaning of office and home
- Free estimates
The point is here to bring your USPs before the factual details.
4. Offer Promotions and Discounts:
Offering promotions and discounts are a necessity to stay competitive in a cleaning business. After all, people prefer the companies who save them some dollars. Your new company will perform a lot better if you start with special promotion or exclusive discounts. Moreover, constant discounts will encourage the frequent clients to be your loyal customer. Besides, you can reward your clients for referring your business totheir family or friends. When more customers learn about your cleaning business, your chance of getting more sales will increase as well.
5. Leverage Digital Marketing:
You may be missing out on a huge number of customers if you haven’t opted for digital marketing yet. This is because 82% Singaporeans use the Internet to find services. Digital marketing can make a big difference. And here the things you should use to leverage online marketing.
- List your business over online local directories like Yellow Pages, Singapore Business Federation, inSing.com, and The Green Book etc. Besides, register your business with BingPlaces, YahooLocal and Google My Business.
- Submit classified ads at the websites like Gumtree Singapore, Craigslist, STClassifieds, Locanto and Singapore Expats.
- Opt for paid advertising model like Google Adwords. It will display your advertising on the top of Google search.
- SEO (Search Engine Optimization) improves the visibility of your business on the web, thereby helping you get more clients.
Or it is better to hire a digital marketing firm for your cleaning business.
So this is how you can market your cleaning services in Singapore.
