With a whopping 70 million blog posts uploaded in the world every month, it is safe to say that content marketing is no child’s play. There is a tough competition in the virtual world you must be aware of. What might surprise you is that this is not a war of words, phrases, or metaphors. The winner sure is the one that takes the audience, and therefore the prize; home.

The more engaging your blog post is, the higher the chances of it becoming a success. The following are 5 tips on how you as a blogger can make your blog content more interesting-

1. Recognize the target audience

Knowing the viewers is the first move on any blog. Whom do you publish for? How do you wish to convey your thoughts through the blog content? Who’s going to find this fascinating and useful? Use some time to learn a little bit regarding your target market. If you have a blog content in progress, take a closer look at your analytics to have a clear understanding of your audience. If you do have a mailing list, you could also use it to help you determine who your clients are, so that you can customize the information according to them.
In the asserted intent, it is crucial that you consider writing in such a manner as to reach the appropriate audience. You might have the most insightful and entertaining blog content you’ve ever made. Still, if it doesn’t meet the expectations, desires, or preferences of your online audience effectively, it’s going to be a crash and burn. As a result, it is crucial that you comprehend and prioritizing the target by generating a write-up that suits their needs.

2. Simpler sentences

If you are a specialist in your domain, you will be inclined to use technical jargon and terminology in your content. But still, don’t do that. Most of your audience doesn’t learn the significance of these complex words. Don’t get too overwhelmed by using them. Otherwise, you’re going to have no chance of engaging the audience.
Would you like users to understand your blog posts, emails, and articles with amusement? Write in such a way that even an 8th-grade student can fully grasp the context of the words. Describe a complicated thought in clear terms, and the readers would enjoy it.
Do you wish to use a particular phrase or a seldom-used term in your blog post? Provide a brief description to the reader. It will enable you to maintain the interest rating up.

3. Make a difference with Visuals.

Presently, you might think the only thing that makes sense is the charm of your words written, the brilliance of your wordplay, and the ingenuity of your piece of writing. Although these items are significant, note that an illustration is worth a hundred beautiful phrases.

Knowing the viewers is the first move on any blog. Whom do you publish for? How do you wish to convey your thoughts through the blog? Who’s going to find this fascinating and useful? Use some time to learn a little bit regarding your target market. If you have a blog in progress, take a closer look at your analytics to have a clear understanding of your audience. If you do have a mailing list, you could also use it to help you determine who your clients are, so that you can customize the information according to them.
In the asserted intent, it is crucial that you consider writing in such a manner as to reach the appropriate audience. You might have the most insightful and entertaining blog post you’ve ever made. Still, if it doesn’t meet the expectations, desires, or preferences of your online audience effectively, it’s going to be a crash and burn. As a result, it is crucial that you comprehend and prioritizing the target by generating a write-up that suits their needs.

4. Using the Catchy headings for your article

Titles may not always be something we read first. Often it’s all that is read often! It’s no shock that about eight out of ten people read only the headline. However, if your blog headline does not in itself end up looking intriguing, your prospective readers are more likely to bounce off the site.

It’s safe to be using a structured or straightforward title while you’re writing your blog. At that juncture, it can only be a placeholder text to enable you to create an overview and remain on the subject. However, when you post it, try to adjust the title to an enthusiastic phrase that draws interest. And making it a matter that the same momentum is being transmitted via the blog article as well. Your title is a pledge to your reader.
So if the commitment keeps failing in any facet, such as tone or composition, your blog would see no involvement from the readers. The correct approach is to maintain a conversational tone in the headline and article instead of merely presenting the details you have. Please adapt the blog title to fit the intended audience, style, and tone. You will be writing in a manner that speaks to the readers and gives them importance.

5. Optimize the blog to make things easy to navigate.

Your audience has tons of websites battling for their interest. But, don’t make anyone wait for ages to be able to reach your site. If your blog requires longer than three seconds to launch the odds that your followers would still be involved in it, it’s pretty tiny. Even facebook claimed that they prefer forums and blogs that are loading quickly. So if you’d like to make your blog more successful, you really should speed up that site. Should you need help to figure out the existing loading site speed or what might slow it down, test it out through the GTmetrix tool.

Optimizing your content in 2020 also does not mean speeding up your website solely. You do need to configure the site for Smartphone browsing. So if the platform is responsive, be sure to check through multiple platforms and be sure that the content is presented in a manner that makes it look great. Share it with your friends and colleagues to review your web and blog on their smartphones and post screenshots if they see something that seems strange. Responsive content is nothing without an odd bump in the road every now and then. So some more validation doesn’t affect anyone.

To sum up, there is so much more to a blog post than your plain words and phrases. Your words can undoubtedly make a difference, but it will take a lot of than words to leave an impact on your audience.

In the past couple of years, Google have constantly updated their algorithms, in order to fix and smoothen up the unintended negative impacts on high quality websites.  In contrast, Google is also known for making minor tweaks and rework to its algorithms, almost every single day.

Besides, Google have been putting out some major updates, formally known as “Core Algorithm Updates”, since the past few months.  However, the effects of these changes are different for every site and totally random sometimes. As a result, some of the sites gain huge spikes in their traffic after the updates roll out, while totally reversing the cause for the other ones.

Here, we have rounded up some of the best tips and fixes; suitable for the websites that get hit by these algorithm updates to help them not only recover from the difficulties but apparently, would also make them gain more traffic from the future updates.

E-A-T should be effectively implemented

The main focus of new Google core update mostly deals with quality content and proper usage of E-A-T (Expertise, Authority & Trust).  Specifically, YMYL (your money your life) websites that are related to mostly medical, financial or legal niches, have suffered the most due to lack of E-A-T. Therefore, Google have put on a great emphasis regarding trustworthy medical content to reach the audience. If your website is also YMYL based, make sure that E-A-T and content should be up to the mark.

Is E-A-T the only major factor for decline in performance of your website?

The answer is NO, because, despite being the most discussed topic in SEO communities after the recent updates, E-A-T is not the only factor affecting the websites as there would be many other issues to be considered.

1 Avoid using too much of “pop ups” and “opt-in” widgets

Even though pop up widgets is a great method for e-mail list building for webmasters, Google consider it a negative aspect on user experience, especially for mobile users it’s considered quite annoying. Most of the sites which get unfavorable results, frequently utilize misleading or forceful pop ups. If your site is having problems after the update, try disabling the pop up wizards from the site. Also, keep in mind that that if you are using it on your site it should be easy to close according to page margin. Similarly, for handheld devices the notification “Allow” & “block” buttons should be used.

2. Don’t use Excessive, Misleading or Deceptive ads

Many sites that got hit with the new algorithm update were frequently using misleading or disruptive ads. Moreover, they either had too many ads on the top fold of their webpage or repeated block of deceptive ads that seem to look like the related content of the page. On top of that, many of those sites were found to be using auto play video covering up most of the page. Reportedly, UK’s one of the prime newspapers “Daily Mail” lost 50% of tis Google Traffic due to the very same reasons.

Therefore, it is very important to get rid of these excessive ads. Also, if your site is using ads around the top fold of the web page, than you should consider removing it too. In addition, make sure to use “advertisement” label over the ad window to make it more user friendly and trustworthy.

3. Utilize real expertise and verified reviews

Generally, one of the most common recommendation to boost the E-A-T factor is to add the for author bios alongside their content to improve the transparency and legitimacy of the published content. However, despite being an important factor, it is certainly not the key aspect that affects the ranking of the page. Rather, it would be more beneficial to make sure that content on the site is written or assisted by real expertise related to the niche of the particular category.

Reportedly, it has also been observed that the websites with high gain often utilize the expertise reviews to increase the accuracy factor. So it is highly recommended to leverage the expertise reviews for your niche to score higher than the others.

4. Perform a major site audit and review technical issues

The proper optimization of E-A-T is definitely an important factor to consider for recovering from declined performance after the core algorithm update, however, the importance of technical SEO cannot be ignored. If your content is not getting indexed or crawled by Google than reviewing the technical issues must be done for proper optimization of the site.

Therefore, a detailed site audit must be done to check – page speed, crawling issues, AMP errors, broken links etc. for recovery and better performance.

5. Quality based content and easy to read text

Number of sites that were hit by the algorithm update tends to have poor quality content and issues related to readability. To overcome these issues make sure that your site is having a well written, unbiased and well researched. Also your content should have clear, readable and optimized text with short paragraphs and breaks to make it more users friendly.

These were some of the most common issues faced by many sites that saw a decline in performance after the core update rollout. Make sure to follow these steps to not only tweak up your performance but also to boost your traffic and to rank your website higher. If you have more tips or suggestion to share, drop a message in the comment section below.

I know many SMO marketers who have stuck to the same old SMO strategies for years.

These strategies are something you must have tired of hearing over and over—such as take care of your audience, optimize your content, and make hashtags—even though they are building blocks of SMO practices.

But it’s 2020.

You can’t simply stack the post with hashtags. Or your engagement doesn’t rely on beautiful pics anymore.

Social media platforms like Instagram and Facebook have become more user-oriented than ever before. Users’ expectations have increased.

You need to go extra miles to see results with your SMO plans. The landscape has changed over the years. And changed SMO landscape requires new strategies.

Using those dated strategies means that someone has been in a coma for five years since these strategies were made.

Joking apart, here I have rounded up some unique SMO strategies you should imply to see results in 2020 and beyond.

1. Social Listening to Feel the Pulse of Your Audience:

You must have overheard someone talking about you. In SMO language, we call it social listening.

Social listening is all about looking for the mention or references of a brand across social media channels. For example, someone has posted about your brand on his profile, though he is not your follower.

With social listening, you can go beyond your social media profiles to check what people are saying. You can even respond to their comments or create strategies accordingly.

Luckily, it is not a manual task. There is a range of tools to automate this process, from Keyhole, Awario to Brandwatch.

2. Team Up with Micro-Influencers:

Not all of us can afford celebrity endorsement due to a limited budget.

Luckily, you can enjoy the same level of exposure by hiring micro-influencers.

A micro-influencer is someone who has between 1k to 10k followers on their social media accounts. They generally focus on a particular niche and are regarded as an expert or topic specialist.

For example, Hanya Seah is a famous fashion icon on Instagram with 16k following. You can approach her to endorse your apparel brand. Or Brad Lau, a popular Singaporean food enthusiast over Instagram, can be the right fit to promote your food products or restaurant.

Although their followers are just the ¼ of any popular showbiz star, their audience is highly engaged. If they talk about anything, their audience is likely to take them seriously.

This way, you can widen the exposure of your products by working with popular social media figure. They are not that costly and can be approached by simply asking to review your products.

3. Choose the Right Social Media Platform:

To make the most of your social media strategy and reach your target audience, you need to be on the right social media outlet. Each social media platform is meant for a different purpose.

For example, if you sell fashionable dresses, Instagram can be a more robust platform than others due to its visuals.

Facebook is great for promoting local events and building community.

If you provide B2B services, you need to work over your presence on professional networking sites such as LinkedIn. Twitter is a great platform to share news and live event updates related to your business. Users check this rapidly-changed outlet to stay up to date on trending topics, news, and events in real-time. This also let the customers quickly communicate with brands and business they follow.

This can be further broken down based on the gender of your audience. Facebook is used by 53% of females, while YouTube is used by over 60% of males. 80% of Pinterest users are females.
The point is here that you need to ponder over all the factors to choose the right platform for your business.

4. Broadcast Yourself:

The use of videos is not a new trend.

The past years saw the use (exploit) of explainer videos on social media. 2020 is all about live streaming!

Coming live on your social media profiles can benefit your brand in many ways. A fitness instructor can address his followers looking for best shoulder workouts while a restaurant manager or rep can talk about a new recipe they just invent.

Broadcasting yourself lets you react immediately to the latest happenings, connect with your audience more engagingly, and show them that there’s a human behind the brand. Above all, it is an excellent opportunity to have a word with your audience.

5. Explore New Social Media Platforms:

2020 is also a time to explore beyond Instagram, Facebook, Twitter, and YouTube. Many new social media outlets have come to existence.

And the leading one from the new pack is TikTok, with 800 million worldwide users.

Designed for making amusing 15-second videos, TikTok lets you show the creative side of your business. Many brands are using this for marketing and advertising. TikTok is widely popular between the ages of 16 and 24, making it useful for your brand targeting Generation Z.

Vero is another promising platform that lets you share photos. It is free from data mining, algorithms, and advertisements.

Given that video content is ruling social media platforms, trying Caffeine can be useful. Designed by former Apple designers, this platform offers live streaming services that can be used to spread awareness of a brand.

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6. Last but Not Least—Create Your Future Goals:

Give your SMO strategies a great finish by having realistic future goals in place. Creating social media goals is an essential step towards improving the value of your social media works. Writing your goals down and keeping track of your progress also increases the possibility that you will get what you set out to do.

Whether you are looking for increasing traffic on Facebook or creating engagement on Instagram, goals, help you plot out your directions for improvement and success as well as hold you accountable for them.

They can be created based on your current performance and analytics. Make sure to create realistic goals you can achieve. It can be 3-post to 4-post per week—but not 15 posts per week.

LAST NOTE:

So, these are some game-changing social media strategies for 2020. While social listening can let you know your audience better, trying out new social media platforms can be a new way to boost visibility. Live videos will be as crucial as creating future SMO goals.

To make the most of your social media efforts, you need to put the right thing on the right platform. If you are new to social media optimization or perplexed where to start, you can work with an experienced social media marketing services in Singapore.

What do you think? Let us know by commenting below!