Monthly Archives: November 2018

Blog, KVR Singapore

5 Ways to Protect Yourself From Cyber Monday Scams

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With Cyber Monday around the corner, you are all geared up to grab the exciting deals may for gadgets gift for your kids or for shopping things for yourself. It is a great opportunity to save big on wonderful deals available online.

On the flip side, it is the time when hackers and cyber criminals get into a scene to target online shoppers. Since shoppers are after the deals, they rarely care for security issues while shopping. May be they give their credit card number to grab iPhone X on S$500. Or they would be lured by 90% off being given on LCD TV.

The point is here that cybercriminals are ready to bait out carefree shoppers. It is noteworthy that e-commerce scams shot up by 58 percent this year so far in Singapore. According to Singapore Police Force, most cybercrimes has been operated by foreign syndicates located remotely.

Make sure that you don’t fall for any Cyber Monday malicious gimmick by following the tips given below.

Don’t Click on a Suspicious Link

Avoid clicking on a suspicious link as it may be sent by a scammer. Generally, these emails are luring as they have a promotional link that is seemed to be from a legitimate vendor. They carry malicious malware to be injected into your system to collect the information or corrupt the data. Therefore, you shouldn’t open them. Just delete them. Or you can confirm if it’s really a deal by visiting that retailer’s website.

Don’t Trust Fake Coupons

Fake coupons are likely to occur on social media or WhatsApp during Cyber Monday or other shopping events. To look authentic, they contain an image of retailer’s logo and instructions to claim them. Spoof coupons also promise big off or gifts that are too good to be true. The reality is that they are cleverly designed to trap you.

Here are some more clues that help you identify fake coupons…

  • If it sends you to a survey or another site asking for personal info
  • If it insists you to download an app
  • If it sounds too good to be true (like $75 off).

Prefer Using Mobile Wallets

Scammers can steal information from physical cards using tracking devices on the ATM or POS at a retail store. And this type of fraud is pretty much real in Singapore. Top of that, you are liable to pay at least $100 if you become a victim of credit card fraud.

Give an extra layer to your finances with mobile wallets like Apple Pay, Samsung Pay, and Google Pay. This is because they come with a single-use token system to encrypt your card info. The other benefits of mobile wallets include convenience and being easy to use.

No matter if the store is hacked, the info the scammers get won’t be your actual card number. This is why it is more secure and quick than a chip-based transaction.

Shop from Secure Online Sites

How to tell if a site is secure or not? You don’t need to a tech-savvy for that. It is very easy to find out. Just look at the address bar of a website. If it shows a green padlock and it starts with “https” (s in HTTP), it means the site is safe. HTTPS means that the communications between your browser and the website are encrypted or protected.

It also means that you should avoid the websites with “HTTP”.

Verify or Avoid “Incredible” Deals before Trusting Them

Cyber Monday means an avalanche of big deals being offered by the retailers. After all, the event is all about the deals. And you never know when you get into a trap of a hoax deal. Scammers capitalize on the shopper’s desire for the lowest prices by throwing away fake deals. These deals are too good to be true—iPhone X on 90% off or Take Home JBL Speakers Free of Cost.

As most of the deals are not easy to verify, it is better to avoid them.

With the help of these steps, you can ensure that you are not getting into a scam.  Stay safe and enjoy your shopping!

Blog, SMM

Thanksgiving Social Media Post Ideas for Small Business in Singapore

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Convert Thanksgiving into a great opportunity to boost your social media marketing with these tips.

Singaporeans have been open to the culture and festivities of the west, including Thanksgiving. The national holiday of America is also gaining popularity in Singapore. Thanksgiving is an occasion to “thank for the blessing of the harvest and of the preceding year.”

It is celebrated with enthusiasm with lots of dishes like potato, green bean casserole and turkey being the key item on the menu.

And it can be a great opportunity to increase your conversion and shares on social media. This is because people are usually in a festive mood and use social media to make purchases. All you need to add Thanksgiving spirit to your social media posts to engage them.

Run a Contest:

The contest attracts the people, no matter if they come for fun sake. Even a simple content can help you attract people towards your post.

Run a Contest

For example, invite them to upload their Thanksgiving celebration photos. Or ask them some simple questions. What about holding a photo competition on Instagram? Or a poll can be generated over Facebook about their favorite recipes.

This way, you not only engage them, but expand your brand’s reach. Reward the winners with a discount voucher, coupon or your merchandise item.

Read Also: Social Media Engagements- 7 Amazing Tips to Boost Up Your Business

Post Videos of Thanksgiving Celebration:

How are your employees preparing for Thanksgiving? You can post the videos of their celebration and responses over Facebook and Instagram. Or you can shoot a video where employees are sharing their memorial Thanksgiving. Don’t forget to include humor or fun!

Employees are likely to share those videos with their near and dear ones on social media. Your brand will be exposed to more people.

Tell About Thanksgiving Events in Singapore:

From picnics to dinners, there will be several Thanksgiving events to be organized across the nation. And you can interact with your audience by posting about such events. Mention the highlights of those events.

Use Festive Hashtags:

Whether you are creating a post for Facebook or Instagram, make sure to use a relevant hashtag for your brand. Using the right hashtag can help get your posts in front of prospective shoppers over social media platform. In other words, hashtags increase your reach significantly. Online tools like Hashtagify.me and all-hashtag help you find trending hashtags for Thanksgiving.

Use Hash Tags

However, too many hashtags in a sentence can create clutter and affect the readability. For example, recommend amount of hashtags for Twitter is up to 2 while you can use over 11 hashtags on Instagram.

Read Also: How to Grow Your Followers Instagram Followers in Singapore

Ask the Followers to Create a Post for You:

User-generated content can benefit your marketing plan. Not only do you get unique content, it actually delivers more engagement and exposure to your post. It can be an effective asset for your campaign if used properly. No wonder that 85% of users find UGC content more convincing than brand videos or images. From sharing their memories to thanking someone, there are many ways users can drop their content.

Ready to Kick-Start Your Thanksgiving Campaign for Social Media?

These tips would help you create better social media posts for Thanksgiving. It is equally important to create quality posts to get engagement and conservation as well. This blog can help you creating great social media posts to improve customer satisfaction, no matter if the campaign is for Thanksgiving or Halloween.

Do you want to ask anything else? Or you have some fantastic social media idea for Thanksgiving? Please share with us by commenting below (and happy Thanksgiving Day in advance.)