Make your cleaning business stand out in a crowd by using these simple marketing tips.

Starting a cleaning business in a busy nation like Singapore is a great idea. This is because people usually don’t have time to do boring and time consuming chores. As an added bonus, you don’t need to spend heavily on the equipment and resources you require. You can provide cleaning services to both homes and offices.

However, it is quite challenging to find and retain customers due to the growing competition in this field. You need to take your services to more people. The answer lies in a solid marketing plan for your cleaning business.

1. Create a Business Plan:

First of all, create a business plan that clearly defines your target group, objectives and other important details. Here are some essential points to be covered by your business plan:

Who will use your cleaning services? Home or office (or both)
What are your services?
How much employees do you need?
Who is your competition?
How much investment do you need?

This way, a business plan will give an idea about your business structure, clients and finances.

2. Be Active on Social Media Platforms:

Social media outlets like Facebook and Twitter are a great way to promote your cleaning business, as you can connect directly to your potential customers. Through these platforms, you can share information with your followers and provide them a way to approach you. By promoting your services over social media channels, you can also enhance your brand loyalty by dropping reviews; posting interesting content and responding to feedbacks. It will give regular updates about your business. When your followers require cleaning services, they are more likely to consider you.

3. Sell the Benefits, Not the Factual Details:

Tell the clients how your cleaning services can benefit them. Customer can determine what your services can do for them and why to choose them. On the basis of this, avoid giving factual details like…

Experienced cleaning company
Award winning services
Committed staff

Instead, focus on the benefits being provided by your cleaning services as given below…

Easy access
24/7
Discounts on booking via mobile app
Immediate cleaning of office and home
Free estimates

The point is here to bring your USPs before the factual details.

4. Offer Promotions and Discounts:

Offering promotions and discounts are a necessity to stay competitive in a cleaning business. After all, people prefer the companies who save them some dollars. Your new company will perform a lot better if you start with special promotion or exclusive discounts. Moreover, constant discounts will encourage the frequent clients to be your loyal customer. Besides, you can reward your clients for referring your business totheir family or friends. When more customers learn about your cleaning business, your chance of getting more sales will increase as well.

5. Leverage Digital Marketing:

You may be missing out on a huge number of customers if you haven’t opted for digital marketing yet. This is because 82% Singaporeans use the Internet to find services. Digital marketing can make a big difference. And here the things you should use to leverage online marketing.

List your business over online local directories like Yellow Pages, Singapore Business Federation, inSing.com, and The Green Book etc. Besides, register your business with BingPlaces, YahooLocal and Google My Business.
Submit classified ads at the websites like Gumtree Singapore, Craigslist, STClassifieds, Locanto and Singapore Expats.
Opt for paid advertising model like Google Adwords. It will display your advertising on the top of Google search.
SEO (Search Engine Optimization) improves the visibility of your business on the web, thereby helping you get more clients.

Or it is better to hire a digital marketing firm for your cleaning business.

So this is how you can market your cleaning services in Singapore.

Blog, KVR Singapore, Popular

Golden Rules to Buy a Smartwatch in Singapore

July 17, 2018 Varun Sharma Leave a comment

Smartphone’s compatibility, aesthetics, and requirements should be kept in mind while buying a smartwatch.

Looking to buy a smartwatch?

Before your excitement leads you to lazada.sg or anearby Harvey Norman store, there are a few things to ponder over.

Is your smartphone compatible for your new smartwatch? Will the smartwatch fit your lifestyle? What features are you looking for?

Remember, smartwatch is an important purchase, especially if you are looking to minimize the use of smartphone. There is no use of regretting later over the missing features or that the battery runs out faster.

Lay aside your excitement and impulse buying for a few moments.

Ponder over these buying factors to ensure a right smartwatch for you.

Compatibility with Your Smartphone OS (Operating System):

Since smartwatches are paired with a smartphone for notification functionality, make sure to buy the one that work with your smartphone’s OS.

Some smartwatches are compatible with Android. Some are compatible with iOS. And some work with both devices. But some smartwatches have their own OS and can be paired with the specific devices or those with the same brand.

Prefer the smartwatch which is entirely compatible for your smartphone, rather than choosing the one with a cross platform OS.

Display:

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Smartwatches are available in display options like LCD, AMOLED, OLED, and Black and White. And each display type has its own pros and cons.

For example, LCD screen and AMOLED are good for viewing photos and other content in richer colour with high contrast. They perform well in sunlight and other bright settings. But the downside is that they consume much battery. The excessive power consumption prompts watches to turn off their screen while they’re not in use, requiring you to turn the watch on to see the time.

Black and white displays use less battery and last longer than their colour counterparts. Some displays are equipped with E-INK or E-paper to enable a user to see in bright settings without glare.

If you are into outdoor activities like biking or running, look for a smartwatch that’s water resistant. Besides, Corning Gorilla glass saves your watch from daily wear and tear.

Buttons or Touch?

Touch screen interface is gesture based and lets you operate the watch with a tap or swipe to scroll or navigate.

Buttons, on the other hand, are located on the watch bezel and let you do the functions like checking notifications, clicking pics and more. In some smartwatches, same functions are done by rotating the bezel around the display. Some watches have a both push button and a bezel for operations. Buttons or touch? Which mode of interface do you prefer?

Well, it is a matter of choice.

Design and Personalization:

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Make sure to choose a smartwatch that goes well with your comfort and aesthetic sense as well.

From how it looks on your wrist to the watch face display, there are some things to ponder over. Starting with watch bands, they come in variety of styles and designs—ranging from 16 mm, 20 mm to 22 mm. Leather or stainless steel band is great if you love a classic or traditional style. Silicon band is great if you are into outdoor or fitness related activities.

Good thing is that most smartwatches can be personalized with the third party straps. Moto 360 and the Apple watch lets you pick the band colour, material, face colour and size of the smartwatch.

Notifications and Alerts:

Smartwatches show notifications like calls, emails, messages, e-mails, social media posts, alarms and many more. It eliminates the need of whipping out smartphoneevery time out of the pocket, letting you discreetly check the notifications. Make sure the watch lets you check all of your most recent notifications, even if you skip them when they first appear. For example, the Apple Watch enables you to swipe down from the top of the screen to see notifications. With Wear OS, you can check out the notifications from the bottom to see the latest one.

Apps:

Apps are one of the key to get the most of your smartwatch. From locating the smartphone, booking the cab to controlling the lights, these apps are useful for your daily life.

The Apple watch is compatible with over 20,000 apps! Samsung’s Tizen OS for the Gear S3 and Gear Sport has the roster of nearly 14, 00 apps. However, make sure the apps fit your lifestyle. If you are a fitness freak, look for a built in pedometer, heart rate monitor and accelerometer and other health tracking device. A smartwatch with GPS or navigation facility would be a great pick for explorers.

Calling Feature:

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Making call is another important feature to look for in a smartwatch. Generally, cheaper smartphone models are required to be paired with a smartphone syncing all contacts to make a call.

Some models like LG Urbane 2^nd Edition and Samsung Gear S3 come with a SIM support and can be used as a standalone gadget. It means that you can leave your smartphone at home.

By pondering over the abovementioned features, you can make an informed decision while buying a smartwatch.

Do you have other tips for buying a smartwatch? Or we have skipped something important? Please share your thoughts by commenting below…

Blog, KVR Singapore

Phone or BOMB? Mobile Phone Explosions and How to Prevent It

July 5, 2018 Varun Sharma Leave a comment

What Can Turn Your Mobile Phone into BOMB?

The incidents of mobile explosion are one the rise. Learn here why a mobile phone can burst and what you can do to prevent it.

If you are like 90% Singaporeans, you must have a smartphone and must be using various apps in your day to day life. Right?

Be careful as the flashy gadget in your pocket can blast off anytime (just like a time bomb.)

Over the years, many incidents of mobile phone explosions occurred worldwide, whether its iPhone 6 explosion in the plane or bursting of Samsung Grand Duos (alleged) in its owner’s shirt. But it was the blasting of Samsung J7 which made headlines. Such incidents not only harm one’s life, but also give a setback to the manufacturer’s reputation.

Here we have rounded up the reasons why mobile phones explode and what you can do to protect yourself.

Damage:

Lithium batteries are lightweight while there are thin partitions between the electrodes. It means that even a slight damage to the battery may bring the electrodes closer. The contact between the electrode leads to short circuit which cause swelling or potential explosion.

Explosion may also take place if the microscopic metal particles inside come into contact with other parts of the battery cell, which is true in case of some cheaper batteries. The instant reaction will heat the electrolyte and create pressure to gush it out through any breaks in the battery case.

Excessive Heat:

Heat is another notorious reason why mobile phone batteries explode. Excessive heat, which may be due to the overcharging or when the device is being exposed to extreme temperature, can break down the internal cells. Higher heat prompts even more temperature within your battery, which ultimately leads to overheat. Under such pressure, the battery can swell, release toxic chemicals or even burst into flames. This phenomenon is known as thermal runaway.

Overcharging:

What happens when you fill up a bucket with too much water? Same thing goes with your phone battery. Overcharging happens when too much lithium is absorbed by the anode. This was a problem with Ni-Cad and Ni-MH batteries being used in older mobile phones. Today’s lithium-Ion batteries have been built with protection barriers to prevent overheating and overcharging. However, sometime manufacturing defects in the circuitry may affect the battery ability to stop overcharging.

How to Protect Your Mobile Phone from Explosion?

So these are the circumstances when your phone can turn into flames and sparks. Remember, the explosion can pose serious threat to your life. Therefore, follow the measures given below to eliminate such risk factor.

Don’t Buy Cheap or Off-Brand Battery:

Cheap batteries may save you money but they make your device vulnerable to dysfunction and blast. Most of cheap batteries don’t meet the safety standards.

Don’t Charge Wet Phone:

Water and electricity form a “lethal combination” which is not a good thing for your phone.

Keep Your Phone From Direct Sources of Heat:

Don’t leave your phone in parked car during summer or using it near a heat source like heater or stove burner. Also keep your phone out of direct sunlight.

Avoid Too Much Pressure or Stabbing:

Your phone battery may be disfigured with excessive pressure or stabbing. And damage or puncture in the battery may lead to explode (as you read in the very first point of this blog.)

So you must have understood why mobile phone blasts and how you can prevent the one in your pocket from meeting the same fate.

Monthly Archives: July 2018

5 Ways to Promote your Cleaning Business in Singapore