Must Attend Upcoming Start-up Events in Singapore in 2018

These business events in Singapore are a great opportunity for a start-upto meet industry leaders, attract new clients and, above all, learn business skills.

Singapore is a place where incorporating new ideas and building network can make a difference to your business growth. This is why you as a start-up should attend business events stressing innovation, marketing and tech.

Here industry leaders share their experiences and valuable ideas. You get familiar with the traits and hurdles of your industry. You meet a range of inspiring people. Above all, there is always an opportunity to interact with professionals and potential clients. This way, attending a business event will equip you with the essential tools you require to grow your business.

Luckily, there is no dearth of business events being organized in Singapore throughout the year. Featured with discussion on the relevant issues and topics, some of the business events in Singapore are worth attending which are listed below.

Social Impact Assessment Workshop:

Business should have a positive influence on both society and environment. That’s what Social Impact Assessment Workshop is all about. This workshop will teach how to track your social impact success. Here participants will be provided with a clear step by step process to capture and track the impact.

Date and time:  May 20, 6:30pm – 9:30pm

Location: 113 Somerset Road, Singapore 238165
Click Here for More Info

Read Also: Why Businesses in Singapore Should Use Instagram for Brand Promotion

Product Management Festival:

Here is an opportunity to meet product managers, get tips from industry pros and companies and come back with some effective ideas. The event features speakers from Facebook, Flipkart, IDEO and many more. Moreover, there will be more than 30 sessions on areas like using machine learning, building high performance team and executing different product delivery strategies.

Date and time: June 18-19

Location: INSEAD Asia Campus, 1 Ayer Rajah Avenue,138676 Singapore

Price/pax: S$1769

Click Here for More Info and Tickets

9h-course:

Want to create a solid business model? Want to learn how to monitor and track finances for informed decisions? Want to know what investors ask about business model? Or you want to hone your financial knowledge? This event is for you! It will be delivered in three parts given below.

  • Introduction to Financial Modeling
  • Financial Statement & application of Financial Modelling
  • Building & tracking your business model & understanding what Investors look for

Date and time: June 23, 9:00am

Location: Scape MediaHub (2 Orchard link)

Click Here for More Info

ASIA PE-VC SUMMIT 2018:

This is a grand opportunity to build your network. Meet CEOs from venture backed companies and prospective partners to grow your startup. As an added bonus, you get ideas and detailed insight of the industry.

Date and Time: Tue, Sep 11, 2018, 9:00 AM –Wed, Sep 12, 2018, 6:00 PM

Location: Sofitel Singapore City Centre, 9 Wallich St, Singapore

Click Here for Tickets and More Info

International Safety and Security Exhibitions and Conference:

This event will cover the topics like Leveraging on Technology to Drive Workplace-Based Learning, Nuts and Bolts of Performance-Based Learning, How to Spur Your Business Growth to the Next Level with Government Schemes and Grants and many more etc.

Date and Time: 2-4 October, 09:00 AM-06:00 PM

Location: Marina Bay Sands, Singapore

Click Here for More Info

So these are events we think should be on every start-up’s 2018 calendar. After attending these events, you will come back with valuable knowledge and network to grow your start up into a successful business.

Mom Will Love It! Best Functional Gifts for Mother’s Day

Don’t be confined to greeting cards or photo frames this Mother’s Day. Make your mom’s life easier with these wonderful gift ideas.

Mother’s Day is round the corner in Singapore. You must be finding a mindboggling gift for your dear mama. Right?

From a vase, perfume to a wraparound ring, there are thousands of things you can choose from to gift her. But it won’t be an easy decision to make. After all, the present should be perfect for the world’s best mom.

Why always mother think of gifting Why not gift her something that makes her life convenient, especially if she is a working woman? The gifts should be functional which can be used in routine life, rather than being a mere piece of showcasing.

Here we have listed such gift ideas that are not only practical, but also go well with her lifestyle. And these things won’t burn a hole in your pocket.

Let’s see what you can wrap up for your mom this Mother’s day!

Fitbit Alta HR for Your Fitness Freak Mom!

Is your mom a fitness enthusiast

Fitbit Alta HR makes a perfect gift for her. It is a wristband being equipped with many striking features. This gorgeous looking device tracks heart rate, steps, distance and calories. It also helps determine the cardio fitness level over time. The other features are smartphone notifications, auto sleep tracking and wireless syncing.

Fitbit Alta HR

Doss SoundBox If Your Mom is Fond of Melodies!

We insist you to purchase Doss Soundbox for your music loving mom. Doss Soundbox is a wireless portable Bluetooth speaker with a high definition stereo sound. Whether your mom is at home or outdoor, she can play her favourite tracks connecting the speakers with her smartphone via Bluetooth.

Doss SoundBox

Cornell Electric Slow Cooker Encourages a Chef Within Her!

Cornell Electric Slow Cooker is a multifunction cooking pot that allows steaming, slow cooking and pressure cooking. It means that she doesn’t need separate appliances for making rice, stews and soups. The slow cooker ensures you a delicious “Mother’s Day”.

Cornell Electric Slow Cooker

RC A18 Aroma Diffuser Helps Her Scent Up the Home!

This also makes a great gift for Mother’s Day. RC A18 Aroma spreads spa like fragrance across your living spaces. The pleasant fragrance will promote relaxation and sleep; elevates the mood; soothes pain and repels insects.

RC A18 Aroma Diffuse

In short, RC A18 helps your mom make home more inviting, more pleasing.  RC A18 lasts up to eight hours and is available in 2.5 litter capacity.

MIUVO Electric Massager Relaxes Her After a Hard Day:

After a day of household chores or hectic workplace schedule, your mom experiences sheer exhaustion with muscle aches. That’s why we recommend you gift her compact electric massager from MIUVO.

MIUVO Electric Massager

MIUVO all in one massager is useful for neck, shoulder and muscle pain. It massages with a soothing heat. Actually it is a massage pillow that fits behind neck, shoulders, calf and other parts of the body. Your mama will say you thank for this soothing gift!

So these are the wonderful and functional gifts for mother’s day. Whatever you choose, it is for sure that these gadgets will make your mom life convenient and easier.

Different Types Of Content For Better Content Marketing

In our previous article, we laid a roadmap for effective content marketing strategy. We started with the basic idea of content marketing which can provide a growth to your business. Linking with the same basic idea, this article will share different faces of content which can be incorporated into your marketing plan to reach the zenith of success.

In this digitally competitive world, it is an utmost priority to stand out from the crowd and present your brand in a unique manner. As discussed in our previous article, content is not restricted to just blogging. When we talk about content, it is a king whose kingdom is vast, varying from blogs to videos.

The throne of the king is undefeatable and no matter what happens, content will always remain king. You have to choose which area of content is to be focused as per the needs of your business.

Different Faces of Content…

1) Bite-Sized Content- The lesser will rule

It is a true fact that longer the content better is the ranking in SERP’s as more and more keywords can be incorporated in long form content. Orbit media survey of 1000 bloggers suggests that the trend of longer posts is on rising since 2014 and it is good to approach if you intend to rank at top of SERP’s.

Length of Blog Post

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But as social media is driving more and more traffic with passing time, these long blogs leave the majority of the visitors in cold. You are more likely to get a positive ROI from shorter, visually-rich content if your target audience is millennial.

Read Also: 7 Reasons Why No One Comments On Your Blog Posts

2) Animation Rich Content

In this digital world, where the attention span of the customer is diminishing with time, brands have started establishing themselves as experts in a field through rich content.

Attention Span of the Customer

As per 3M Corporation study, the brain processes visual information 60,000 times faster than text and hence experts in the marketing industry analyzed this fact and therefore, 74% of social media marketers use video assets in their social media marketing.

When an ingredient of animation is added in a video, it becomes capable to achieve wonders. Animated videos are easy to produce at reasonable rates with many types of software, making it the best form of marketing opted by business owners these days.

Vodafone effectively used animation in their marketing strategy which generated fruitful results for them. ZooZoo videos were the most dominating videos on all social media platforms and it became viral videos for two weeks, achieving the target of 3 million views in just 3 weeks.

ZooZoo advertisements helped Vodafone to increase its customer base by 3.8% in Q1 and they reported an increase of 23% revenue at constant exchange rates.

ZooZoo advertisements

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Using animation in a video has many advantages: EASE.

  • E- Expenses are little.
  • A- Awareness of the brand increases.
  • S- Simplifies complex topics.
  • E- Engaging and retains viewer’s attention.

3) Going Live- Adds Life to Content

Streaming is prevalent in this world since 1934 with the birth of Muzak. However, when a word ‘Live’ was added in front of streaming, its value increased by huge margins.

Social media took it to its advantage and Facebook in 2015 came up with a Live Streaming option which was initially restricted to only celebrities and at later stage opened up for all in 2016.

However, the Facebook live streaming feature has not fully taken off but it is ought to bring a huge fizz in 2018. As per the Social Media Marketing Industry Report, 50% marketers are planning to use live video services such as Facebook Live and Periscope and 50% want to learn more about live video.

Live streaming can be used in many ways to engage your consumers. You can go ahead addressing the blog comments, giving an inside look at your business and promoting your upcoming event through live video platform.

Read Also: Twitter Brings Live Periscope Videos Direct to Its Timeline

Dunkin Donuts chose Facebook Live as a platform to celebrate National Donut Day. They shared a live session elaborating their process of donuts manufacturing.

4) Route Your Content Via Influencer

Content Marketing driven by influencer marketing will ride the business to next level in 2018. As per Tomson Survey, businesses are making $6.50 for every $1 spent on influencer marketing. It is the fastest growing and most cost effecting channel beating many other platforms.

Influencer Marketing Survey

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Make a thorough research about which influencer can be best taking your business to the targeted audiences. Take the ambassadors to social platform and let the world know what they want to say.

A tweet was on found on tweeter comparing where a brand compared itself with its brand ambassador Roger Federer quoting “united by setting a standard to which all others aspire.” This is the perfect way to market your brand with help of a brand ambassador.

Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.

You need to create ridiculously good content – content that is useful, enjoyable and inspired.
~ Ann Handley