Earlier we have discussed the “Website Design Mistakes You Shouldn’t Make in 2018” and today we will discuss how to come up with a content marketing strategy that really works.

What is your content marketing strategy?

Do you think it’s all about creating blogs to be thrown across the Internet?

Or you assume that it’s a smart way to promote your business?

If so, then you must be sticking to wrong content marketing practices. And no wonder that you are seeing little to no results this route. Content marketing is a way to serve useful and engaging content to your audience.

Can you engage them with your textual blogs when your competitor is using videos? Similarly, an underhanded sales copy is useless when they are looking for a solution.

There are so many reasons that people are not commenting on your blog posts, not engaging with your website content and for that you actually need to keep your content personalized, transparent and authentic. Then, you need to determine the right content type and platforms as well. Here’s how…

Who are the People Interested in Your Products and Services?

Who is your audience? Who are likely to be interested in your product and services?

Identifying your target audience is a basic yet important step in content marketing. It may be a bit easier if you know about your existing customers. But if you don’t have existing customers or buyers personas, you will have to go extra miles.

Don’t worry. You can start this by going through a few quick ways given below:

Study competitor case studies
Go through industry analyst reports
Go to forums and professional networks
Use Facebook Audience Insights
Conduct interviews and surveys
Choose email and social media to outreach your audience

Then, you need to do a little digging:

Why they should choose your products/services?
What results do they expect from your products and services?
What influence your customers as they assess options?

But this part shouldn’t be overstressed. Take small steps and talk to couple of people first, and then create your persona from there.

Where You Can Find Those People?

The next step is to locate your target audience across the Internet. From Facebook, Pinterest, Twitter to Instagram, customers use various platforms to interact and share information. Besides, they use Google to search for information about specific products and services prior to making a purchase.

All you need to figure out your target audience among them.

Here are some strategies you should brainstorm:

Talk to customers and conduct surveys
Check out competitors’ networks, groups, and keywords
Read industry reports

What Type of Content Do They Like?

The previous point helps you figure out the “online whereabouts” of your target audience. Now, think about what type of content they like. For example, if they are on LinkedIn, then they might like detailed articles, whitepapers or slide decks. Facebook users prefer videos and list posts. Storytelling may be a good fit for your audience using Medium. If they are on Instagram, they like pictures and just pictures.

The key is here to determine the content that appeals to your audience.

What Results You Expect From Your Content?

What’s the aim of your content? Do you want to convince people to opt for your webinar, download your e-book or subscribe your email list?

Sales funnels and buying cycles can be really useful in this scenario. For example, they help you determine which content will be useful for your prospective buyers in each stage.

Whatever you want them to do, make sure to keep your content comprehensive, attractive, and above all free of cost.

Then ask yourself following questions:

What should I tell my audience about my business?
What issues or problems I should target?

How will You Track the Progress of Your Content Marketing?

Keep a tab on your content marketing campaign. Is it working? How much traffic does it receive in a day? Is it converting? What about engagement?

Here Google Analytics will help you track all these things.

Over to You:

Again, your content marketing strategy shouldn’t be long and stressful. All you need to focus on your target audience, their concerns and type of content (that may hit the bull’s eye).

Create the right content for the right people and share it over right platforms.

One more thing—this strategy won’t bring you overnight success. But it is for sure that it will pave the way for your success over the time.

Blog, KVR Singapore

Website Design Mistakes You Shouldn’t Make in 2018

January 19, 2018 Varun Sharma Leave a comment

Earlier we have discussed the “Top 5 SEO Tips for Singapore Digital Marketing Company in 2018” and in today’s article we will talk about must to avoid Web design mistakes in 2018.

Website design is your first impression! Why spoil it with some silly mistakes. Learn here the flaws you should eliminate from your website design this year.

Cluttered and messy page, confusing navigations and too small fonts to read—these are some ugly signs of a poor website design. And a user is left with no other option than to hit the “back” button. This is how poor web design kills user’s experience.

Therefore, poor web design may be one reason that your website didn’t get traffic throughout 2017, despite having great content and attractive offers.

Has 2018 brought the same fate to your website? Why not eliminate the mistakes from your web design?

Check Out Top 6 Must to Avoid Website Design Mistakes:

Your Website Doesn’t Tell Right Away Who You Are:

Your website should tell about your business from the very first webpage. So make sure to include your services, products, testimonials, awards and industry-affiliated on one page. This is because most users are not interested in navigating the web pages to explore the business. Then, web users are notorious for having a short attention span, even shorter than a goldfish.

Your Website is Not Mobile Responsive:

Singapore has the highest smartphone penetration rate in the world. It means that most Singaporeans use smartphone to surf web or make online purchases. If you don’t have a mobile-friendly website, you are probably missing out a lot of customers. A mobile-friendly website looks attractive and works great on all devices, thereby enhancing user experience. Another reason is that Google prefers the mobile-friendly website, meaning that mobile responsive websites have good chances to rank.

Your Website Takes More Time to Load:

No matter how great your website looks, people will impatiently hit the back or close button if it takes more than 3-4 seconds to load. According to one survey, 40% users abandon a website if it takes more than 3 seconds to load. And 79% users are not willing to return to a slow loading website. Make sure your webpage load fast and provides a quick explanation of your business. Optimize heavy images, complex graphics, and marketing tags to make your webpage lighter. Remove auto-play videos from your homepage; it is better to place them on other pages.

You can use Google’s PageSpeed Insight tool to optimize your website’s speed.

Your Website Fonts are Not Easier to Read:

Have you ever put excessive stress on eyes to read the tiny text on a website?

One of the common web design errors is a font that’s not easy to read. Keep your body text above 14px and use fonts like Open Sans, Sans Serif, Arvo, Lato and Abril Fatface. Sans Serif font is known for its great readability across all device types and a small size.

Your Website Have Cluttered Pages:

Resist the temptation of using excessive graphics, heavy chunks of text, clashing colors and confusing navigation tools. This visual clutter makes it difficult for the users to locate the info they want. Besides, it may risk your credibility. Therefore, keep your page simple and clean as possible.

Your Website Does Not Have Contact Info Easy to Find/Access:

64 percent want to contact the company once they land on its homepage. And 44 will leave the website if they don’t find phone number or contact info there. Many successful websites place their phone numbers over the top of their pages.

So these are some common web design mistakes you should not make in 2018.

Blog, SEO

5 SEO Tips for Singapore Digital Marketing Company in 2018

January 12, 2018 Varun Sharma Leave a comment

We are very much of the fact that businesses in Singapore need digital marketing to grow.
Even, SEO hacks have significantly improved search rankings in the year 2017 and now it looks like 2018 will also be an exciting year for SEO. Doesn’t it?
Every business owner dreams of having his website placed on the first page of search engine optimization and promote business online. Similarly, SEO Companies in Singapore aims at ensuring that clients’ pages are ranked high in major search engines.

To achieve the same is quite an uphill task but it’s definitely not impossible. SEOs vitality is well recognized in the market these days, it happens to be the backbone of any website. Now we are well into 2018, it has become imperative for specialists to keep an eye out for tips and trends that can affect search rankings for their keywords this year. Therefore, let’s explore what’s on the horizon for the Singapore’s SEOs in the year 2018.

5 innovative SEO tips that will help you stay ahead in the digital marketing industry

Read on to find out the tips that will likely help your business boost in the year 2018.

Be the Cheetah, be the Fastest:

Speed is a killer-Decreasing page load time can drastically increase conversions. According to surveys done by Akamai nearly half of web users tend to abandon a site that isn’t loaded within 3 seconds and they expect a site to load in 2 seconds or less.
It’s now important more than ever to focus on your site speed. Speed is big. The phrase “Survival of the fastest” holds to be completely true for SEO rankings.

Don’t be Skeptical About Voice Search:

Voice Search is a Next Big Thing.The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for Smartphone users to perform voice search and get accurate and the best possible answers to their queries.

Do you know-The ratio of voice search is growing faster than type search. Therefore, advertisers should be ready for that while creating keyword strategy.

Don’t Ignore Mobile SEO Anymore:

With the ever-increasing mobile friendliness, you simply can’t afford to ignore the mobile SEO anymore. Mobile has become an unignorably big ranking factor. Making your pages Mobile-friendly is a key to high rankings. You will be stunned to know that 29% of smartphone users will immediately switch to another site or app if in case their needs are not satisfied.

Don’t Forget Link Building:

There are very less chances that your website will rank well without the backlinks, they are very critical in ranking any website. The way you build your backlinks has changed over the years.

Remember, low-quality links have no effect and can eventually harm your site. Low-quality links include:

Spammed blog comments
Paid links

Benefits of link building that are less immediately obvious yet still worthy of consideration are as follows:

Building relationship
Sending referral traffic
Brand building

Don’t Forget to Consider Rich snippets:

It is an advanced SEO technique that should be at the pinnacle of your SEO campaign. Rich snippets can be turned into a major ranking factor in coming time and stillif you don’t care why your rich snippets are not appearing in SERPs; you need to be serious this time.

Some of the common rich snippets utilized by websites are listed below:

Images and Google authorship
Reviews and Ratings
Breadcrumbs
Products

The rise of featured snippets, fast loading web pages, voice search, building backlinks and increasing mobile SEO often yield better results than an organic ranking. That’s why it’s advantageous to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year 2018 by blending established and growing trends.

Blog, KVR Singapore, SMM

Tips To Ensure Kid’s Safety On Social Media

January 6, 2018 Varun Sharma Leave a comment

Opening up a birthday gift in sheer excitement and ending up getting a book or a toy is a disappointment for ‘Generation Z’ kids. The only demand of today’s kids is phone and that too a smart phone.

Study of the Media Development Authority (MDA), Singapore on 1,200 Singaporeans and permanent residents aged 14 and below reveals that 60 percent of the respondents started using social media between ages seven and ten,13 percent had started earlier at the age of six or younger. It’s been found that every 2 in 3 S’poreans is addicted to social networking sites.

The digital world has built many homes inside but kids get captivated in a home named ‘Social Media.’ The world is growing with children and it becomes important for parents to run at the same pace but the old habits die hard.

Keeping a check on child’s social media is a challenging task. But taking a right path will end in a positive result for both parents and kids.

Tips To Keep Your Kids Safe on Social Media

1. Be An Encyclopedia Of Social Media

Change is inevitable. The only answer that comes to your mind when asked about big social media app is ‘Facebook’. But social media is running at lightning speed and as a parent, it is important to get familiar with all the social sites or apps your kid is using.

On your child’s demand to experience new app, learn about the app together, investigating the privacy settings of the app. The popular social apps for kids and teens are Facebook, Instagram, Snapchat, YouTube, Tumblr, and Vine.

Do your thorough home-work on these social apps and know its all pros and cons.

2. If underage, Social Media Is Not A Right Stage

Not allowing your child to use social media is the best thing. But it’s a good idea to let them know at what age they can start with. Did you know that Facebook does not permit anyone under the age of 13 to open an account? But there are many ways to which an account can be opened. At the end, it is your last say that decides whether an account of your kid will be created or not.

If you want to connect with your kid, make sure they disconnect from social media.

3. Computer to Be Stationed At Central Location

You can’t stop your child to use the social media, so keeping a hawk-eye on their social media usage is important. Instead of placing a computer in child’s bedroom, it is advised to keep the computer in the area which is open and mostly accessible to all other family members. The family room or kitchen is the most preferred place for computer installation.

4. Online Danger From The Stranger

If you think your kids are too small to know the bitter truth about this cruel world, then you are wrong. The pace with which technology is running can be matched only by talking with kids. It is understandable that this sort of sharing will be scaring your kid, but it’s better to be scared than to be a victim of social media trap.

A 2012 study by Microsoft showed that Singapore had the second highest rate of cyber-bullying globally.

Make your kids aware that only those pictures should be posted that present themselves and others in the positive light. By talking to your kids about the danger signs of social media, they will more likely think twice before posting a photo or sharing their locations with others online.

Not every part of your private life should be public.

5. Set Guidelines And Rules

Set the limit on usage of social media by your kids. Set rules, but not rigid rules. Setting a time limit that for how long your child can spend on social media is a good decision. Try to set that time which is good for both you and your kid so that you both can go online together and it will inject a positive social media habit in your child.

Establish guidelines and rules in such a way that a child feels independent and does not hide anything from you.

It takes discipline not to let social media steal your time.

6. Keep a Check on Privacy settings

Social media sites keep on updating the security settings to ensure full safety online. But most of them have to be updated manually. So you have to make it your routine habit to continuously updating the privacy settings of your child’s social media account. Set the privacy settings of internet and social site to the strictest level. In addition, it will protect the computer from various viruses too.

“Online is old news. Online in social media is today’s news…

Social media is not a subset of the internet. Social media is the internet.”

Monthly Archives: January 2018

Your Roadmap for Effective Content Marketing Strategy