Learn how using these simple online marketing tips can benefit your small business or start-up in Singapore.

Are you looking for the ways to promote your start-up or small business in Singapore? Of course, you are.

It is impossible to have a successful business without promoting your product or service. And competition must be another concern for you. Right?

In this scenario, promoting your business online can give you a competitive edge. This is because over 82% of people in Singapore are Internet users. The Internet is used to search everything, from transport, hotels, businesses, to even tuitions. However, online marketing is a vast field and covers many marketing tactics but make sure you avoid the most common business marketing mistakes.

You may be confused from where to start, right?

Don’t worry.

Here we have come up with some simple things helping you promote your business online for better productivity.

1) Do Business Listings:

Have you ever heard about online business listing? They are similar to the yellow pages or local directories used in a real life for marketing. These directors are listed with the details of business like name, address, and services. The only difference is that online business listing is done over the Internet to enhance your business’s online presence. In fact, it is one of the effective ways to promote your business locally in Singapore. It supports instant search and recognition of a business. It is cost effective and easy to manage.

Some of the popular listing websites in Singapore are Singapore Yellow Pages, Singapore Business Federation, inSing.com, and The Green Book etc. It is very easy as you need to fill up your business name, contact details, and website. Make sure to know if they provide a free listing or charge you for that.

Apart from using local directories, you can register your business with Google My Business, BingPlaces, and YahooLocal to enhance the visibility and reach local customers.

2) Submit Classified Ads:

Like business listing, classified is another fundamental you can’t afford to miss for your business promotion. It is affordable for small businesses having a limited budget for their service promotion. Some of the best-classified ad sites in Singapore are Gumtree Singapore, Craigslist, STClassifieds, Locanto and Singapore Expats.

All you need to register using your name and email address and choose a username and password. Later, you can start posting your ads according to the fields given there.

3) Design a User-Friendly Website:

Having a website is beneficial for small businesses for many reasons. First and foremost, a customer can access them online through searches or click their links given in classified or business listing. They know what your business is all about and what you sell or do. Customers can access your website anytime and communicate with you if they are interested.

Besides, having a website makes your business look more authentic and credible. In nutshell, a website is like your “virtual company” over the Internet where online users can approach you.

So go ahead and design an attractive website for your business with the help of professional website design and development Company in Singapore.

4) Work On Your Social Media Presence:

66% of Internet users have social media accounts. This is why your business needs an optimized social media presence to reach those customers. It is a cheap and quick way to promote your brand if done right. So, make your business accounts on Twitter, Facebook, Instagram and Pinterest to create a buzz or generate brand awareness. Engage your prospective customers by posting and sharing links, notes, videos, photos, infographic and other contents with your target audience.

Read Also: 7 Reasons Why Businesses in Singapore Should Use Instagram for Brand Promotion

5) Opt for Paid Advertising:

Though paid advertising can be an expensive endeavor, it is a great way to tap into the huge numbers of audiences looking for info, services, and products online.

You can opt for paid advertising by creating an account at Google Adwords. Generally, an advertiser bid on specific keywords for which they want to display in paid search results. For example, you have bid for “red watches.” When someone searches for red watches, your entry would be among the top results in the search. Since it is a PPC service, you have to pay only if a user clicks on the ad.

Make sure to choose traffic oriented keywords and set “realistic” budget. Even Google Adwords can boost your SEO efforts in many ways.

6) Issue Press Releases:

Whether you are launching your business or unveiling a new service, consider issuing a press release to gain exposure. A small business owner with limited resources can spread the word about his company and products in a most effective manner using the press release, without breaking the bank.

7) Take the Help of Digital Marketing Experts:

In a time when people are using Internet to find or explore product or service they need, there is no greater investment than SEO for your business. In order to drive the customer to your website, it is essential for you to get the help of Digital Marketing to grow your business in Singapore. It improves the visibility of your business on the web that helps you find targeted audience, generates revenues, maximizes profits and achieves your sale goals. So choose a professional SEO company in Singapore that will help you achieve your goals and take your business to the next level.

These seven, simple strategies to promote your business will help you engage customers, relationships, and eventually, increase the visibility of your business. It’s not always about your hefty budget reserved for business promotion, it’s about your effort, time and having the ability to take right step at the right time. And one more thing—such strategies won’t bring you overnight success. But it is for sure that they can be beneficial in the long run.

How will people discover your mobile app in the sea of thousands similar apps? The answer lies in marketing! See how these 10 strategies can earn you customer’s attention for your freshly launched mobile app.

Singapore has the fastest mobile app installation rate in Asia after Korea, according to Google Data. Singaporeans use mobile app for wide range of activities, whether it’s finding a property, exploring or finding tuition in neighbourhood.

Over 90% people in the nation have smartphone. Plus, Singapore is known for its overwhelming internet speed and government support for IT sector. All these things make you optimistic about your new mobile app launched in Singapore.

Despite these favorable factors in the nation, it is challenging to make your mobile app a success for many reasons. Firstly, you have to compete with thousands of similar apps in an app store. How will you acquire the users and retain them for longer?  How your app will stand out in the sea of already available apps?

Remember, the success of your mobile app depends on its reach to the audience. This is why marketing is extremely crucial to give your app recognition in stiff competition.

#1 Consider App Store Optimization (ASO)

SEO is done to improve the visibility and ranking of your website. Similarly, ASO or app store optimization is required to improve your app visibility and traffic in app stores. Or you can say that ASO is a type of SEO for your mobile app. It is important as most users search app using keywords, just like they search website or content over the Internet. And app store optimization targets relevant keywords and keyword density in your app description.

For example, if you have published a “health and fitness” app, an ASO expert will find the relevant keywords to make the app visible in searches.

#2 Create a Micro-Site:

What about building a dedicated micro website for your prospective mobile app? It is basically a 2 or 3 pages website that works well for mobile and laptop screens.  It will help you promote your app and spread the words about it. A micro-site for your app will have everything, from the links back to your app page to the trailers explaining the function and purpose of the app. It will evoke a curiosity in your audience about your upcoming app. You can also invite them to sign up your newsletter so that you can send them frequent update.

#3 Promote it Through Your Regular Blog Section:

Besides building a micro site for your mobile app, including it in your blog posts is another marketing strategy you can leverage.

You can do it by building a purely promotional blog post about your app or giving a call to action at the end of every blog post to prompt the reader to download the app. Make sure to provide complete information about your mobile app. Let the readers know how this app can simplify the things for them.

It is better if you provide app links, screenshots and videos for an easy explanation.

#4 Plan a Social Media Strategy:

Needless to say social media is a breakthrough promotion platform for all product, content and services. Although social presence and promotions are practically free, you should work over your strategy frequently to get maximum outputs. Keep these basic things in your mind while promoting your mobile app on social media:

• Create a dedicated business page and add frequent and relevant posts
• Use images, small videos, GIFs, and illustrations, apart from text.
• Keep your audience engaged with frequent comments and shares.
• Have a dedicated team to look after your mobile app’s social media page
• Join developers and entrepreneurs groups on social media and ask them to review your mobile app

You can use any platform like Facebook or instagram for your brand promotion.

#5 Create and Share App Video:

Video contents are taking today’s digital marketing by storm. This is because they are more engaging than texts or images. Besides, they can explain the things better when a user doesn’t want to go through a large piece of a text. A person can watch video on the run and can get an idea about your app easily. From animated video, stop motion video or live broadcast video, there are many options to choose from. Be creative with whatever you choose and post them on your social media channels.

#6 Use Mobile App Review Websites:

 By submitting your apps to app review sites, you fulfil two goals. Firstly, you can raise app brand awareness, because any mobile app needs recognition at the beginning of its life cycle. Secondly, it helps a mobile app to be ranked better on the Google Play Store because of the several inbound links from those sites, linking to an app’s page on the store.

Generally, an app review website assesses your mobile app on the basis of graphics, originality, mechanics, themes, art, loading time and stability. Many users visit these review sites to find out which apps are worth downloading on the basis of such reviews.

 #7 Outreach Influencers:

Influencers, as the name suggests, are the individuals having influence over potential customers. They guide them and affect their buying decisions. They can be marketing experts, bloggers, or industry leaders. Choosing them to promote your product is one of the most powerful marketing methods. It is useful for relationship development, link building and promotion. For example, you can have a well-known marketing personality or speaker to promote your mobile apps. And good thing is that some of them can do it for free. There are many tools you can use to find right influencer for your mobile app like Buzzsumo, EmailHunter.co, Klear and Klout.

#8 Use Press Release for Viral Exposure:

Press release is an effective tool to promote your newly published mobile app. How your app can help people in doing specific thing? Why it is being released now? What are the benefits of using the app? Include these things in your press release. Choose a good platform to publish your press release so that you get a sufficient viral exposure.

#9 Include App in Your Emails:

 If you are not including your app in your promotional or business emails, you may be missing out a good opportunity. So, make sure email, newsletter or payment confirmation email from your side include footer with some promotional lines about your mobile app along with a link redirecting towards the download page.

#10 Generate a Paid Ad Campaign:

Done right, a well-planned paid ad campaign will help you to target prospective customers on the basis of demographic, age, region and interests. As an added bonus, you can see immediate results with paid ads. Your paid ads are usually shown to users on the sides, tops, or bottom of web pages. Therefore, paid ad campaign can be useful for your mobile app.

So these are the tried and tested ways to promote your mobile apps. Do you feel we have missed out any important point? Please do let us know by commenting below.