Getting a good conversion rate means your website enjoys high sales volume. Here are the easy tips to build your site conversion rate.

That’s great if your website generates traffic, but it’s equally frustrating if you don’t convert it. After all, conversion rate grows your customer base and reputation. In simple words, conversion means business.That’s why it’s extremely crucial for any type of businesses, be it’s an e-commerce site or SAAS business.

But getting your conversation goal is not that easy even if your site is receiving a good flow of traffic. In this blog, you go through some useful strategies to turn the visitors into your loyal customers.

1) Use Video Marketing

Using videos on your website can convince the visitors better, thereby increasing your conversions rate. Video marketing creates a better awareness about your product than the chunky text. Keep your videos short but make sure they include valuable and visually appealing things for users. Apart from product videos, you can try how to video and testimonial videos for a better interaction with your users. For example, many DIY website uses the videos to teach the visitors.

2) Make Interactive Web Design

All high converting sites have one thing in common—a striking web design that take away the user at the very first glance. Remember colors and visuals urge consumer to buy and build your brand recognition.

From single font to the color pallets, all things are crucial from the viewpoint of conversion optimization. Here are the things to make your web design ideal for conversion rate:

• Choose the right color scheme
• Divide content into small sections and bold subheading
• See where you can use Call to Actions words
• Choose responsive designs for every screen size
• Use text, images, arrows, lines and buttons in aesthetic manner to catch user eye. For example, you can use animated characters for the arrows or navigation bars.

3) Use Numbers in Your Headlines

Numbers are time tested tricks to trigger the customer’s attention to your content. Be it’s your blog or newsletter; you hook the audience’s interest to make a click over your content type. Using them in your headlines work because they make user thinks that this content has something important. Thus, the headlines with numbers earn 80% clicks more than those don’t have.

For example,

“7 Ways to Earn Money” is far better than “How to Earn Money”.

But keep them in numeric form (5) instead of alphabetic form (five).

4) Create A Sense of Urgency in CTAs

Your all promotional lines go flat unless they don’t create a sense of urgency in prospective customer mind. If they do have, they have potential to convert the subscribers into paying customers. Even a human psychology says that the brain takes quick decision when it feels the sense of urgency. Creating a sense of urgency is all about your presentation to the subscribers. First of all, understand your target audience to do this better. You can create a sense of urgency by these tactics:

• Showing Scarcity (Only Few Items Left!)
• Countdown (Hurry Up!)
• Time Related Words like Now, Fast, Never, Seconds
• Set Deadlines (Offer Expires on Monday)

5) Add a Live Chat Feature

Gone are the days when a visitor had to wait for hours to get a response over his query. Today, a video chat is providing immediate assistance to the visitors. In this way, adding a live chat feature to your website can convert your visitor. Live chat feature can work for you only if you keep these things in mind:

• Choose a Knowledgeable Person for Live Chat
• Consider Shopping Hours
• Be Human in Tone

6) Make Use of Social Proof

Showing likes, followers, reviews, ratings and feeds generating from various social media networks can have influence on the customer’s decision. For example, when someone lands on your web page, they don’t know whether your products are good or not. But a presence of reviews, tweets, and followers can give him a perception about your site. If he goes through positive reviews and thousands likes, he is likely to buy from you. In this way, using social proof on your website is an impactful strategy in your marketing arsenal.

7) Use Testimonials and Case Studies

Like social proof, using testimonials, tests, and studies make your site look authentic for a user.

• Customer Testimonials

People who used your products can support your claims. Choose the testimonials stating the effect of your product.

• Case Studies:

Case studies are effective and give your business credibility. Mention how your products address the challenge by interviewing customer or quoting them.

• Third Party Reviews:

Magazine and Newspaper Reviews

8) Make Your Headline Effective

Writing catchy headlines is the half done to bring visitors to your site. It is also an effective strategy in e-mail marketing. Arguably, headline is the first step to sell your content which is the way to the better conversion rate. According to one study, a headline can improve your conversion rate by 89%. To make your headline engaging, you can use the below tips

• Offer a Solution
• Use a Word “Free”
• Create Comparison
• Testimonial or User Experience
• Sub Heading
• Use Call to Action Phrases

9) Don’t Ask for Unnecessary Things

A site which asks much or irrelevant info can be annoying for users. You can’t afford those mistakes if your site has low conversion rate. For example, don’t ask user to give e-mail address before download a PDF file or avoid asking their phone number while they fill out your enquiry form. A shopper may not purchase from your site again-so asking them to create an account for buy again make him turn off. Well, you can offer the users all these things but you should not impose them.

• Improve Your Site’s Loading Time

Is your site too slow to load? If yes, chances are user will switch to other site rather than holding his patience. A study says that nearly half of web users want to load site within 2 seconds or else they leave it that isn’t opened up within 3 seconds. Make sure your website is loading smoothly and don’t test your user patience.

With these strategies, you can boost your website conversion rate. But Rome was not built in a day! These things won’t give 10 k plus users overnight. But sooner or later, you see an improvement in your conversion rate.

The success of a site is best considered by the number of people who visit it. So when your website is on the web, start considering ways to make it well known.

Crawling and indexing- these are the two primary procedures of the Google bot, which can take some time and which depend on numerous factors. As a rule, we can’t make forecasts or guarantees about when or if your URLs will be indexed or crawled. This gives the sites the chance to rank better.

You never know when your new website will get a chance to be added to the Google index. It could be immediate, Or it could also take months or a year.

Do you wish to make it Li’l faster? Then, grab the below given 8 tips to index your website to the Google.

#1 Utilize Robots.txt

The robots.txt is an easy text document that gives the Google bot exact directions on how the site ought to be crawled. While making the robots.txt file, it is crucial to guarantee that the bot has permission to all the resources expected to effectively show your site.

For the individuals who are new, robots.txt gives Google spiders with information on which pages they are really permitted to crawl and index. This can be very dangerous if a site houses different pages with the same content. Remember that if this is not designed effectively, it might suffocate your whole site from appearing in the SERPs.

#2 Construct a Sitemap

Basically, a sitemap is an XML file accessible on the server of your site that lineup each page on the site. It ordinarily illuminates mixed internet searchers, when most recent pages are added, and also how oftentimes to ask for upgrades on particular pages.

Taking an instance, you will clearly need search engines to allude back and check the landing page for, crisp things, items, and new content.

If your site is designed on WordPress, then you can include the Google XML Sitemaps plugin. Also, there are different tools like XML Sitemaps Generator.

#3 Update your Blog Page

“Content is the king” when we talk about doing SEO of any website. Google keep on updating algorithms and announcing updates whether it’s a meta tags length increase or any other, main motive of Google is to provide more user oriented results. And content helps a lot in SEO perspective too. Content aides in driving traffic, include keywords for ranking, generate sales and offer many other benefits. Blogs can get your website indexed much quicker as they commonly get a normal indexed page increment when contrasted with static pages.

A blog makes huge amounts of succulent content for spiders to crawl and Google to index. The more unique content you put on your blog page, the more indexation you get, and the more SEO power you gain.

#4 Avoiding Duplicate Content

As indicated by Google, copy content is no reason to make a move against the relevant site. In any case, duplicate content should no longer stay on the sites.

Duplicate content can occur very rapidly, particularly if the rendition with www. And that without are indexed. The same also applies for secured links by means of https. To dodge copy content, you ought to use a permanent redirect (301) indicating the favored version of the page.

#5 Update Social Media Profiles

Do you have online networking profiles set up for your new website or blog? If not, now is the right time…

Why? Because search engines pay concentration on social signals. Those signs can conceivably incite the web indexes to crawl and index your new webpage.

Besides, social signals will help you rank your pages higher in the search results. Profiles on Facebook, LinkedIn, Twitter, or on Pinterest, YouTube channels and particularly Google+ profiles— are simple to create and the perfect places to add links indicating your site.

#6 Submitting To Web Directories

Submit your webpage yourself to Niche directories, the main advantage of registry entries is that web crawlers continually crawl web directories to pick links to the index. Your listings in a web index are imperative for your rankings as web directories plays an important role in web marketing.

Ensure you submit to high PR directories and after that submit to others, but make sure you submit to the right category. In spite of the fact that a few entries may need time to be permitted, while the search indexes may put back, but the essential thing is for you to backlink as many popular directories as possible. Any link will be alright the length of Google realizes that it is a link.

#7 Use Fetch as Google tool

Google Search Console gives the choice to ask Google crawl new pages or pages with overhauled content. This choice is situated under the Crawl section and is called Fetch as Google.

Type the URL way in the content box provided and click ‘Fetch’. Once the Fetch notices to Successful, click ‘Submit’ to Index. You can either submit individual URLs or URLs containing links to all the overhauled content. With the previous you can submit up to 500 URL requests for every week, with the last mentioned, you can make 10 requests for each month.

#8 Keep An Eye On Quick Fixes

Routinely checking the information in the Google Search Console is dependably a good method to know how Google crawls and indexes your site. The Search Console gives a great deal of tips that help you improve how your site is crawled.

Under “crawl errors”, you will find a point by point list of both ‘404 errors’ and the ‘soft 404 error’. Soft 404 errors explain pages that are not showed accurately and for which the server does not give back any error code.

Here, the crawl insights are extremely uncovering. These show how frequently the Google bot went by the site and in addition, the amount of information downloaded all the while. An arbitrary drop in the qualities may be an unmistakable sign of errors on the site.

Conclusion

Remember, getting your site indexed by Google is just the initial phase of having a fruitful site.

To enhance your site beyond indexation, ensure you’re following essential SEO standards and making magnificent content.

All The Best!